17 February 2017 | Volume 65 Issue No:53   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
MAM | Marketing
TV ads worth Rs 850 cr lost in Nov-Dec, '17 ad-ex forecast at 13.5pc: Pitch Madison Report
The much awaited Pitch Madison Advertising Report 2017 was released at a function held in Mumbai by Crompton Greaves Consumer Electricals MD Shantanu Khosla. Releasing the report, Khosla highlighted to advertisers the importance of truthful advertising.
continue reading...
Jelly Bottles from Alpenliebe Juzt Jelly TV Ad

The commercial starts with a kid asking his mother for a Bottle to light a rocket. To his surprise, mother offers him a Juzt Jelly Bottle, confidently asserting that it can also make a rocket fly. The kid is left perplexed and what follows is a tale of extremely engaging visuals of "human rockets". The campaign integrates the product seamlessly into the story and leaves the viewer with the message of fruity & tasty profile of Juzt Jelly Bottles. Juzt Jelly has always been strongly anchored on Irresistibility and, with the new campaign; it has taken it up a notch further.

Production House:
 QED Films 
Product Manager:
Saurabh Suri
Purpose of the ad:

A key aspect of Alpenliebe Juzt Jelly products is the promise of 25% fruit pulp content, and this reassurance of wholesome pleasure has been extended to the new Jelly Bottles as well. This value is captured in the new communication as "25% Fruit Pulp, Banaade 100% Deewana"! The fun quotient of the new Jelly Bottles is high - attractive double coloured jellies, offering a delicious fruity treat in snacking bags. The new offering has been launched in two sizes - at Rs.10 and Rs.25. The key advertising task was to clearly communicate the new Bottles made with 25% fruit pulp and the campaign delivers well on it

Creative Agency:
McCann India

Prasoon Joshi, CEO and Chairman (Asia Pacific) Kapil Batra, Executive Creative Director Sameer Kumar, Creative Team Leader

    Watch the Video
MAM | Media And Advertising
Digital campaign: Red Chillies wins 'CMO Asia' awards
Red Chillies Entertainment bagged two awards for Dear Zindagi's brilliantly executed digital marketing campaign at the CMO Asia's Social Media Marketing Awards.
continue reading...
MAM | Marketing
Infosys a 'leader' in magic quadrant for SAP: Gartner
Infosys, a global leader in consulting, technology, outsourcing and next-generation services today announced that Gartner Inc. has positioned Infosys as a 'Leader' in its EMEA and North America 2016 Magic Quadrant reports for SAP Application Services.
continue reading...
MAM | Media And Advertising
Max Fashion finds 360 'Endless Ways'
Max Fashion, one of the leading fashion brands in India and the home of everyday fashion, recently executed an innovative and catchy campaign to promote the endless options available across their stores.
continue reading...
MAM | Marketing
Jacqueline is Lee brand ambassador
Lee Jeans, has always been synonymous with innovation in the world fashion scene over the last 128 years. As it's always been, Lee's history tells a story of constant progress and innovation. Of change.
continue reading...
MAM | Marketing
Huawei upgrades on Brand Finance list
Huawei advanced to become the world's 40th most valuable brand in 2017, up seven places from its position a year ago, according to the "Global 500 2017 world's most valuable brands" list. In its annual ranking,
continue reading...
iWorld | Telecom
'New oil' provider Jio open to partnerships
Television | TV Channels
Prime Focus reports profit for third quarter of 2017
Television | TV Channels
Star Movies & Select HD to host Oscars on 27 Feb at 5:30am
Television | TV Channels
Times Network unveils second leg of Remonetise India campaign
iWorld | IPTV
Vitel to develop IPTV business in India, hires Castle to raise Rs 50 cr
Television | TV Channels
Zee Studio exits, HBO enters Top 5
Television | TV Channels
Time Warner shareholders approve merger with AT&T
- New Tanishq ad that portrays beautiful father-daughter relation will make you emotional!
- Say "Yes" to Love with Nirav Modi's new ad campaign introducing its new global ambassador Priyanka Chopra
Source: India
- On Data Patrol: How Digital Ad Watchdogs Do Their Increasingly Complex Job
Source: Ad Age India
- SC asks search engines to create mechanisms to address complaints about gender selection ads, kits
Source: ET
- Big ad spender Havells India may back out of IPL
Source: The Hindu Business Line
- Ad envisions a world where female scientists are treated like celebrities
Source: Deccan Chronicle
- If your mobile ads annoy users, it's your fault. Here's how to get it right
Source: BS
- Apples & Oranges: Will Mirinda's big summer ad campaign deliver?
Source: ET Brand Equity
- Has Commodification Of Women Stopped In Indian Ads?
Source: YKA
- Comedian Radhika Vaz on why feminism is popular in Indian advertising
Source: Hindustan Times
- GroupM Pushes Ahead With Its Own Cross-Platform Ad Measurement Efforts

Source: Ad Week

- Sixty-five percent of people skip online video ads. Here's what to do about it

Source: CNBC


- Super Bowl Ads With Political Messages Spark Strong Emotional Reactions

Source: Forbes


- Auto workers union preparing 'Buy American' ad campaign

Source: ABC News


- This Body-Shaming Ad Featuring Khloe Kardashian Is Pissing People Off

Source: Cosmopolitan


- Job ad change to help AM's brother discussed with assembly

Source: BBC

- This Powerful Ad Urges LGBTQ Couples To Hold Hands In Public

Source: Refinery29

- Model Denise Bidot bares stretch marks in untouched ad for Sports Illustrated swimsuit issue

Source: Today

- Why Donald Trump's face keeps showing up on content ads

Source: Digiday

Movies | Hindi
Jolly LLB 2....Lacklustre
Jolly LLB 2 is, what the Hindi film industry has got used to describe as a sequel and this one is supposed to be a sequel to Jolly LLB (2013). The film actually is another comic satire on the judiciary like the earlier one and the same director if that qualifies it to be called a sequel.
continue reading...
Movies | Hollywood
Star Wars: Complete Saga is back on Star Movies!
Star Wars: Episode | - The Phantom Menace is starting on 14 January at 12 noon, and Star Wars: Episode II - Attack of the Clones on 15 January at the same time.
continue reading...
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2017. All Rights Reserved.
*If you are not able to see the mailer, please click here