MAM

Max Fashion finds 360 'Endless Ways'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/17/Max-Fashion.jpg?itok=La2FaXxe

MUMBAI: Max Fashion, one of the leading fashion brands in India and the home of everyday fashion, recently executed an innovative and catchy campaign to promote the endless options available across their stores. The “Endless Ways” campaign kicked off with the very first TVC campaign for Max followed by integrations across print, digital, TV and radio.

The campaign established an emotional connect with consumers, and reinforced the brand’s key motto ‘Fashion for the entire family at great prices’.

The objective of the campaign was to promote the fact that Max offers 3000 styles under Rs.599, giving customers endless options for purchase, whatever are their reasons, whether gifting, occasions, or just updating their wardrobe. To further capture attention, Max created various situations which could be resolved through a purchase made at Max – this created a fun element to the whole campaign and had people actively participating on ground in malls, on the radio and online platforms, all driving footfalls into the stores.

Following the route of bringing alive the #Endless Ways theme across all customer touch points, below are some campaign highlights:

TV Campaign - Phased TV campaigns targeting South and North markets, covering GEC, Movies, Kids, Infotainment, Music, etc.

    Phase 1 reached out to 31 channels in the South

    Phase 2 reached out to 19 channels in the North and 6 channels in Kerala

TV Integrations -Progressive thematic programs identified channel wise across the South, with #EndlessWays integrated in popular TV serials in Kannada, Tamil and Telugu

Radio Spots – Thematic spots to establish and extend the #Endless Ways concept. The campaign had a listenership of over 3.6 million in these markets (18-34 MF NCCS AB from TGI 2016)

Radio Innovations – Live calls with RJs to build interactive content that would engage passive listeners, through the Damage Control Helpline, manned by the host RJ helping callers out of their sticky situations

On Ground – Stylish brochure highlighting endless looks from the season, Engagement Game Zones in malls, featuring a life size game board where customers could participate and win prizes

Visual Merchandising – Interactive window with conversation blurbs and emojis; live models carrying situational dialogue blurbs walking around malls and doing freeze formations

Print – Ads with #EndlessWays integrated in top regional and English publications in top 7 markets to coincide with the peak of on ground activities

Digital - Reach strategy on Facebook & YouTube

    Google display banners on popular websites

    Content strategy – POP XO & Influencers

Highlight of the digital campaign - Collaboration with Terribly Tiny Tales to increase brand conversations through user generated content – people were invited to write their own stories integrating #EndlessWays and post on Facebook, Twitter and Instagram. Engagement levels were very high with close to 10,000 likes each on Facebook and Twitter and around 148,000 likes on Instagram.

The campaign received enormous response from customers and showed the following results:

•    Footfall growth increase to 73 lakhs, as compared to 51 lakhs

•    Increased sales growth to 12.77% compared to 8.3%, over a 42 day festive period

•    57% growth in lapse customer win-back, over a 42 day festive period

•    44% new customer enrolment.

<iframe width="560" height="315" src="https://www.youtube.com/embed/n2hpPTiqYjE" frameborder="0" allowfullscreen></iframe>

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/huwai%20%281%29_0.jpg?itok=evIiHLJ6
Huawei's 'NFV Solution' awarded 'Best Enabler'

At Mobile World Congress 2017 in Barcelona, Huawei's NFV solution was awarded Best Technology Enabler. This award points to the recognition within the industry of Huawei's leading capabilities and outstanding performance in NFV architecture, technology, commercial application, and the evolution...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/vivel%20%281%29.jpg?itok=ZZcDJWmI
Vivel unveils inspiring video on #BossWomen

Unstoppable ambition and signature styles is what defines these non-conformists who aren’t deterred by gender stereotypes. Meet the #BossWomen who have blazed their own trails to the very top.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/jio%20%281%29.jpg?itok=da_wQoDz
Jio, Samsung win 'Best Innovation" award

Reliance Jio Infocomm and Samsung Electronics have announced that they have won the “Best obile Innovation for Emerging Markets” from Global Mobile Awards 2017 at Mobile World Congress 2017 for the digital movement that Jio, with support from Samsung, is bringing to India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/wwo%20%281%29.jpg?itok=wWLvTeI3
World Wide Open pockets seven major films set for release by June

With their foray in to the entertainment business, WWO in a very short span is gradually expanding their clientele. They have acquired seven big films, that have added to their current pipeline, all releasing in the fist half of 2017.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Vodafone-Play.jpg?itok=RD0M5FNB
'Chak De' actor promotes Vodafone Play

MUMBAI: Taking the ante of its content offering to the next level, Vodafone, one of India’s leading telecommunications service providers, has roped in Chak De India fame Chitrashi Rawat to promote Vodafone Play. Vodafone Play, the content App of Vodafone India is the one-stop destination for live...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Anjali-Hegde.jpg?itok=u50FUr3D
Amazon, Tata & Hyundai top India's most mobile-ready brands, FB in world's best

MUMBAI: Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with global market research firm YouGov, and Powered by Google, has launched MDEX, that ranks world’s most “mobile ready” brands.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/nair%20%281%29.jpg?itok=NvoZ7N0S
On a roll, Amazon sells brands and showcases content

Amazon is on a roll. Both, its digital and e-commerce platform have signed deals with three well-established companies. A studio ChuChu, a global online marketplace M&S and a popular brand YepMe.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/tide%20%281%29.jpg?itok=KEVp7lOI
#CollarUpWithTide adds to pride of Indian women

Tide Plus, one of the leading fabric care brands in India from P&G, has introduced the New & Improved Tide Plus. The New version of India’s popular detergent brand has undergone a formulation upgrade, leading to a superior, better performance! Leading actresses Drashti Dhami, Mouni Roy,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/sanjay%20%281%29.jpg?itok=5IFSM3wM
Sapient India appoints Sanjay Menon as MD

Sapient has announced that Sanjay Menon has taken over the position of managing director of Sapient India with immediate effect.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories