13 December 2017 | Volume 67 Issue No:53   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
India is 18-24 months away from an inflection point: Ashish Bhasin
Today's advertisers aren't short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
    Watch the Video
 
 
MAM | Media and Advertising
Mindshare appoints M K Machaiah as chief innovation officer
India's largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.In this role, Mac will lead the integrated approach to consumer engagement and strengthen brand propositions across all consumer touchpoints including traditional, social and experiential.
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MAM | Marketing
Horlicks urges women to #StandStrong
Women's Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.
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MAM | Marketing
Savlon shows reality of mother's love
Savlon, a health and hygiene brand from the house of ITC has launched a campaign 'Bharosa Maa Sa'. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.
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Television | TV Channels
Nakul Chopra is new BARC chairman
 
iWorld | OTT
Regional content on ALTBalaji to constitute 15% of show hours
 
 
Television | TV Channels
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December
 
 
iWorld | Telecom
RIL to plan IPO for Reliance Jio: Bloomberg
 
Television | TV Channels
Republic TV to track real-time data for Gujarat elections
 
DTH | DTH Operator
Warburg Pincus to buy 20% in Airtel's DTH arm
 
 
   
- Facebook to book advertising revenue locally
- Companies fall silent post condom ad restriction
Source: BS
   
- Nakul Chopra named Barc India chairman
- Banning condom ads during daytime a futile exercise, say experts
Source: Live Mint
   
- Google's Debbie Weinstein on How YouTube Works with Brands in India
Source: Ad Age India
   
- Such a long journey: From madmen to moulis to Sulu
Source: ET Brand Equity
   
- India's Most Watched YouTube Ads for 2017
Source: BT
   
- Get huge discounts in exchange of ads on your phone's screen
Source: DC
   
- Aamir Khan invests Rs 2 cr in this startup; and no, he will not be its brand ambassador
Source: FE
   
- These two companies are getting the most online ad revenue
Source: Gadgets Now
   
- 'Modi Govt Towing the Line of Catholic Church?' Devdutt Pattanaik On New Timing Of Condom Ads
Source: News18
   
 
   
- Shine's rebranded ad company Rainbow is now called Prism and it's joining IAB UK
- Google study warns of widespread video ad fraud, encourages wider ads.txt takeup

Source: The Drum

   
- Digital Advertising And Marketing Under GDPR: A Question Of How, Not If
- How Jeff Green Took The Trade Desk From A Simple Idea To A Programmatic Ad Giant

Source: Forbes

   
- Facebook to stop routing ad revenue via Ireland amid pressure over taxes

Source: The Guardian

   
- 'Jumanji: Welcome to the Jungle' Tops Studios' TV Ad Spending

Source: Variety

   
- A US grocery chain is challenging Amazon in advertising

Source: QZ

   
- Facebook Is Making Changes to How It Sells Advertising Abroad

Source: Fortune

   
- HoneyBaked Ham Made Its First TV Ad in a Decade, and It Was Worth the Wait

Source: Ad Week

   
     
Movies | Hindi
Golmaal Again: Entertaining suspense thriller
The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari, Johny Lever, Murli Sharma and Vrajesh Hirjee..
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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