| Storyboard: |
In India, grey hair = babuji. The agency had the potent creative mix of Akshay Kumar and director Abhinay Deo, and what emerged was a refreshing piece in this category. Akshay in a new avatar as a director, championing every hero's dream. Just enjoy some of the best of Akshay on "doh doh babuji!" |
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| Planning: |
| Shweta Bhatnagar,Chandni Oza |
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| Production House: |
| RDP |
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| Director: |
| Abhinay Deo |
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| Language: |
| Hindi |
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| Medium: |
| TV, Digital, OOH |
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| Time: |
| 34 sec |
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| Purpose
of the ad: |
Conceptualised jointly by Lowe Lintas and LinTeractive of MullenLowe Lintas Group, the campaign addresses the need to transform oneself to a hero in the fastest possible time. While it is true that everyone wants to be a hero today, the catch is that they want to be one in the fastest possible time - as that is what will make or break a situation. |
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| Client: |
| HRIPL |
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| Brand: |
| Streax |
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| Agency: |
| Lowe Lintas and LinTeractive |
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| Creative Team: |
| Arun Iyer, Mustafa Rangwala, Reuben Karkaria, Seema Shetye, Pradyna Raut, Shomali Partagalkar |
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| Account Management: |
| Anaheeta Goenka, Sumanta Ganguly, Adhideb Ghosh, Hardik Joshi, Rekha Merchant |
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