Television

Rs 3 crore up for grabs on Colors Marathi KBC 3 from 3 Oct

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MUMBAI: Inspiration from the US game show “Who wants to be a Millionnaire” in India 16 years ago has worked wonders for the countrymen and television viewers as well as the broadcasters. “Kaun Banega Crorepati” has got the viewers sticky eyeballs and surely showcased some of life’s most inspiring real-life heroes. The television audience immediately felt a connect with the show and got involved and addicted to a programme that was entertaining, knowledge disseminator as well as potentially held some prizes for the actually winners as well as the viewers and participants.

KBC, launched amid much frenzy and fanfare, changed the course of destiny for the celebrated host Amitabh Bachchan too. Since he was not at the peak of his career, the show brought him closer to his fans and masses. KBC also made fortunes of laymen as their own intelligence and knowledge gained them instant recognition and big fat money.

On 3 July in 2000, KBC was launched in India. Star Plus brought in the format and gave a marquee show to Indian television. It was hosted by the megastar in his inimitable style. The Indian adaptation of the US show immediately caught the viewers’ imagination.

Rights of telecasting the popular were, over the years, acquired by regional channels too. In the Marathi television genre, Colors Marathi has planned bring the show for audience again. Popular Marathi actor Swapnil Joshi plays the younger avataar of Amitabh Bachchan on the show.

Combined with an enhanced jackpot of Rs 3 crore and a unique “group chat” lifeline being pioneered by India, Colors is confident of a freshened new season of "Kon Hoeel Marathi Crorepati."

Produced by Big Synergy, "Kon Hoeel Marathi Crorepati", the magnum opus is set to again usher in happy times with a high decibel Season 3, a season that promises another chance at bringing alive their dreams, aspirations and ambitions with an unmatched winning opportunity of a whopping Rs 3 crore.

The show will be aired from 3 October 2016, on Monday to Wednesday in the 9.00 pm time band.

Rin is the presenting sponsor of the show. Jio, Kesari Travels and Saraswat Bank are the associate sponsors.

Speaking about "Kon Hoeel Marathi crorepati"s reach and impact, Colors Marathi head Anuj Poddar said, “In its first two years, "Kon Hoeel Marathi Crorepati" had transformed lives – both in terms of the prize money and as a format adapted for the Marathi-speaking audience. So, this year, we decided to set new standards – that is, the largest-ever prize money in the history of Marathi television."

"Also," he said, "for the first time in the world, a chat lifeline has been incorporated in the format. The Marathi audience today is brimming with an infectious energy, is contemporary while being culturally disposed and is raring to embrace every opportunity at success and happiness. This year, with KHMC3, we are providing a platform for all our Marathi viewers to embrace this new identity,” Podar said.

The channel has introduced some new elements in the show such as the music therapy where participants can seek music therapy to distress them. Another factor the show has brouhgt in is the live chat box.

Talking about the "Kon Hoeel Marathi Crorepati"s popularity and host, Big Synergy's Siddhartha Basu said, “This year, with a youthful new host, who is a versatile and much loved star of the big and small screen, the show is skewing younger and is broadening its appeal." "The host of the show Swapnil", he said, "is witty, spontaneous, charming and is able to build an electric connect with the contestants and the viewers alike.

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