29 August 2016 | Volume 64 Issue No:32   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
     
 
 
Specials | Event Coverage
Ads low in print with greater customer feedback in digital mediums
There was a growth of forty per cent in advertising in the United Kingdom in fifiteen years from the turn of the millennium, but the the print medium saw a fall of 65 per cent in advertising in the same period.
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McDowell's No1 Soda the 'No1Yaari'
 
 
Storyboard:

video starts with MS Dhoni (Mahi) and his childhood friends (yaars), who have come together for the first time to show the world their #No1Yaari that has transcended through the years. The trio from Ranchi, have been together through thick and thin, and never resist celebrating their asli yaari at every opportunity they receive. Mahi and his friends have seen each other through all the hardships and successes and have always stood by each other's side.

 
Creative Agency:
DDB Mudra
 
Language:
Hindi
 
Duration:
3.04 minute
 
 
Purpose of the ad:

McDowell's No1 Soda by United Spirits Limited - A Diageo group company has long been celebrating the bonds of brotherhood and bringing close friends together. In 2014, McDowell's No1 Soda launched the 'No1Yaari' campaign with a 7-minute digital short film which has garnered over 11 million views and features a truly heart-warming song by Mohit Chauhan to honour those cherished, meaningful friendships that enrich our lives.

 
Brand:
McDowell's
 
Client:
McDowell's
 
Medium:
Digital
 
    Watch the Video
 
 
   
MAM | Marketing
Unilever bags max at Zee Mindspace Awards
Leading content company, Zee Entertainment Enterprises Ltd (ZEEL) today announced the winners of the first edition of ZEE Mindspace Awards that aims at recognizing brands that have captured maximum mndSpace.
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Television | TV Channels
Freedish slot e-auction on 15 Sept, reserve price Rs 4.3 cr
The country's only free-to-air direct-to-home platform Freedish has slated its 30th auction for 15 September, which also coincides with the day Doordarshan first started beaming in 1959.
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Television | TV Channels
DIPP wants to launch startup TVshow & channel
Well, well, what will happen next under Indian prime minister Narendra Modi. The Indian leader has been at the forefront of declaring that innovation and business enterprise from young Indians is what India needs to drive it to the super power status that it deserves.
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Satellites | Satellite Launches
ISRO test fires scramjet engine successfully
 
 
 
MAM | Marketing
Unilever bags max at Zee Mindspace Awards
 
 
Satellites | Satellite Launches
ISRO test fires scramjet engine successfully
 
Cable Tv | Multi System Operators
Hathway Cable to debut Divine during Ganesh Utsav
 
 
 
- Gorkha community takes Flipkart to court over insensitive ad
Source: BS
   
- Zee Unimedia eyes ad business from other media outlets, too
Source: The Hindu Business Line
   
- Faridkot villager yet to get pension, but Punjab government ad shows him as beneficiary
Source: IE
   
- Porn clip on bill board: Cops book technician of ad firm
Source: HT
   
- Maharashtra ropes in 'Ad Guru' Prahlad Kakkar to train people
Source: DNA India
   
- Watch Ranveer Singh's new ad 'Ranveer Ching Returns' here: Rohit Shetty, Tamannaah Bhatia
Source: Belvoir Eagle
   
   
   
 
- Celebrities Are Flocking to Podcasts, but Will They Stick Around?
- Welcome to the New Golden Age of Audio

Source: AD Week

   
- American Airlines' New Ad Campaign Wants to Humanize the Airline

Source: Skift

   
- Plumber gets lots of attention for this truck ad

Source: WERG

   
- MSNBC plays fried chicken ad for NAACP president during racism discussion

Source: Washington Times

   
- Former Blunt aide-turned lobbyist launching ad campaign criticizing Kander

Source: STL Today

   
- Frucor's move to show student notes in online ad spots, not ads

Source: AD News

   
     
Movies | Hindi
'A Flying Jatt' is passable kid stuff
The producers of A Flying Jatt, Balaji Motion Pictures, takes a total diversion with this film. From their earlier blend of films with mainly adult themes, they have moved to a film that caters to children and the preteen lot.
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Movies | Hollywood
AXN presents back to back seasons of Orphan Black
It's time to put on our thinking caps and get mind rushed as one of the most entertaining and popular sci-fi drama Orphan Black is back, right from the beginning.
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