MAM

Unilever bags max at Zee Mindspace Awards

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/28/The%20Winners%20of%20the%20first%20edition%20of%20ZEE%20Mindspace%20Awards.jpeg?itok=PgcNeHnW

NEW DELHI: Leading content company, Zee Entertainment Enterprises Ltd (ZEEL) today announced the winners of the first edition of ZEE Mindspace Awards that aims at recognizing brands that have captured maximum mndSpace.

 Hindustan Unilever led the awards tally with wins across five categories, followed by  LG Corp with three category wins, Mondelez and Coca-Cola with two category wins each. The winners were decided on the basis of a nationwide survey that was carried out by Nielsen, evaluating 288 brands across 36 categories. The awards ceremony was held on 27 August at #ZEEMelt 2016 - India’s biggest festival for creativity and innovation in marketing and communications.

Speaking at the awards function, Zeel managing director & CEO Punit Goenka said: “ZEE Mindspace Awards is a property which gives marketers a true reflection of their efforts sown in building brands. The very essence of the awards is its USP – the winners are not chosen by a jury but by the consumers themselves. The structured research conducted across the nation by Nielsen has empowered the consumers to select the most recalled brands as the winners, in a unique and transparent process. Congratulations to all the deserving winners!”

Added ZEEL chief business officer Sunil Buch:  “For any brand to get into the mindspace it requires all the elements of marketing and sales to come together. Today there are standalone awards for creativity, marketing, media etc. but none that holistically represents the orchestra required to get into and stay in the mind of the consumer. ZEE Mindspace Awards 2016 are the first to recognise the success of all the elements that go into occupying the mindspace.”

 “ZEE Mindspace Awards is the first forward-looking, future-oriented awards property that looks at not just a part of the marketing process, but at the entire outcome,” expressed Nilesen managing director south Asia  Prashant Singh. “After an extensive online survey of over 12,000 consumers, it was impressive to see which brands in India command the maximum consumer ‘mindspace’ based on our parameters of top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates.  Congratulations to these winners who have managed to carve the maximum mindspace in consumers’ minds.”

ZEE Mindspace Awards 2016 was hosted by actor and television presenter, Gaurav Kapur and was attended by over 500 CMOs and stalwarts from the marketing and advertising industry. To arrive at the winners, ZEEL partnered with renowned market research company Nielsen, to execute a nationwide research to identify brands which have created maximum impact on the minds of the consumers. While ‘top of mind recall’ was the primary criteria to arrive at the winning brands, factors like popularity, advocacy, desire and buzz were also a part of the structured research methodology. Nielsen had targeted a sample size of 12000+ audiences, covering key zones across the country.

Following is the complete list of winners of ZEE Mindspace Awards 2016 across the categories:

Winners of Zee Mindspace Awards 2016
Category BRAND
Air conditioner LG
airlines AIR INDIA
Banks STATE BANK OF INDIA
BATHING SOAP DOVE
BISCUITS 50:50
CEREALS/OATS KELLOGG'S
CHOCOLATES DAIRY MILK
COLD BEVERAGES (AERATED) COCA-COLA
COLD BEVERAGES (NON-AERATED) MAAZA
CONFECTIONARY (TOFFEE, GUM, MINT) CADBURY CHOCLAIRS
DEODRANTS FOGG
FABRIC CARE ITEMS (WASHING POWDER/SOAP/FABRIC SOFTENER) SURF EXCEL
Face wash HIMALAYA
FAST FOOD CHAINS MCDONALID'S
FOUR WHEELER MARUTI
HAIR COLOUR & DYES GARNIER
HAIR OIL PARACHUTE ADVANSED
LIFE INSURANCE LIC
MOBILE SERVICE PROVIDERS AIRTEL
MOBILE/SMART PHONES SAMSUNG
MOISTURISER/BODY LOTION VASELINE
MOSQUITO REPELLANTS/HOME INSECTICIDE GOOD KNIGHT
NOODLES/PASTA MAGGI
ONLINE SHOPPING FLIPKART

PACKAGED SAVOURY (CHIPS/EXTRUDED SNACKS, BHUJIYAS, NAMKEENS)

LAYS

PAINT

ASIAN PAINTS

REFRIEGERATORS

LG
SHAMPOO & CONDITIONER DOVE
SKIN CREAM POND'S
TEA/COFFEE

TATA TEA

TOOTHPASTE/TOOTHBRUSH COLGATE
TV SETS SONY

TWO WHEELERS

HONDA
TYRES MRF
WASHING MACHINES LG
WATER PURIFIERS AQUAGUARD

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/intel_0.jpg?itok=FG-hC3Co
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/philli%5Bpe.jpg?itok=i_OqetJp
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Taco_Bell.jpg?itok=Z6U0LWrp
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Hewlett-Packard.jpg?itok=WAfcwLQA
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Oyo_Rooms.jpg?itok=VkrFCVy8
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/johnson.jpg?itok=DKeojJYF
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/itc.jpg?itok=cX8Y1slV
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/walmart.jpg?itok=iUQSOmvw
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/Greenscape.jpg?itok=PAtWgjGE
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories