Television

DIPP wants to launch startup TVshow & channel

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MUMBAI: Well, well, what will happen next under Indian prime minister Narendra Modi. The Indian leader has been at the forefront of declaring that innovation and business enterprise from young Indians is what India needs to drive it to the super power status that it deserves. Hence, the initiative Start UP India, Stand UP.

Now the department of industrial policy and promotion (DIPP) is gearing to give this entrepreneurship drive a further impetus.

The government body which comes under the ministry of commerce & industry has written to the information & broadcasting ministry (MIB) that it would like to launch a channel meant for entrepreneurs and start ups, along the lines of the Kisan channel which the government introduced for farmers and villagers.

It is working on creating a TV programme along the lines of Shark Tank, the American on-television start-up funding television format. The show will be aired on national broadcaster DD and an outside agency is to be given the task of selecting the entrepreneurial ideas from daring entrepreneurs. It will also be assigned the task to assemble a panel of venture capitalists to grill the wannabe entrepreneurs and provide them with funding on live TV.

The finalists of the show will be showcased at the StatUp Fest next month in Hyderabad.

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