25 August 2016 | Volume 64 Issue No:30   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
     
 
 
MAM | Media and Advertising
Havas Media Singapore's Melvin Lim is new APAC CCO; Jacqui Lim to replace him
Havas Media has elevated its current CEO of Singapore Melvin Lim to the newly created role of Chief Commercial Officer (CCO) for Havas Media Group, Asia Pacific. Jacqui Lim, the current MD of Singapore operations, will take over as the CEO of Havas Media Group, Singapore.
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McDowell's No1 Soda the 'No1Yaari'
 
 
Storyboard:

video starts with MS Dhoni (Mahi) and his childhood friends (yaars), who have come together for the first time to show the world their #No1Yaari that has transcended through the years. The trio from Ranchi, have been together through thick and thin, and never resist celebrating their asli yaari at every opportunity they receive. Mahi and his friends have seen each other through all the hardships and successes and have always stood by each other's side.

 
Creative Agency:
DDB Mudra
 
Language:
Hindi
 
Duration:
3.04 minute
 
 
Purpose of the ad:

McDowell's No1 Soda by United Spirits Limited - A Diageo group company has long been celebrating the bonds of brotherhood and bringing close friends together. In 2014, McDowell's No1 Soda launched the 'No1Yaari' campaign with a 7-minute digital short film which has garnered over 11 million views and features a truly heart-warming song by Mohit Chauhan to honour those cherished, meaningful friendships that enrich our lives.

 
Brand:
McDowell's
 
Client:
McDowell's
 
Medium:
Digital
 
    Watch the Video
 
 
   
MAM | Media and Advertising
Dentsu Impact wins Ikea's India business
Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India Ikea. With Ikea all set to launch in India sometime in 2017, they set out looking for the right creative agency that would do justice to the brand communication that IKEA has always been known for, across the globe.
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MAM | Media and Advertising
Maxus Content, The Viral Fever and Tata Motors bring alive Tripling with Tiago
Maxus Content, the content solutions arm of Maxus unveils its next branded content project with The Viral Fever for its prestigious client Tata Motors. The brand new mega web series titled "Tripling" features Tata Motors' newly launched Tiagoas a focal point in an enriching story told by some of India's best storytellers from The Viral Fever.
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MAM | Marketing
LeEco partners with netCORE for digital marketing initiatives
netCORE today announced that it has entered into a strategic partnership with global internet and technology conglomerate LeEco, to provide performance marketing solutions for the "LeMall for All" day. The first such shopping extravaganza was held on Aug 9, 2016, that saw incredible user traction.
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Specials | Event Coverage
OTT players have many content, technical challenges to overcome: Akamai's Dev Gupta
 
Specials | Event Coverage
Satisfying writer, client and customer is biggest challenge: Arunabh Kumar
 
 
Television | TV Channels
SPN India supports India' Paralympian's for Rio 2016 paralympic games
 
 
Television | TV Channels
UCWeb enters into strategic partnership with Colors TV
 
Specials | Event Coverage
Satisfying writer, client and customer is biggest challenge: Arunabh Kumar
 
Regulators | I&B Ministry
Tikona Digital permitted to bring in over Rs 250 crore as foreign direct investment
 
MAM | Media and Advertising
Industry bodies asked to take forward campaign on IPRs
 
 
- Vistara's New Ad with Deepika Padukone Rekindles the Love for Flying
- POKKT to Launch Ad-Viewing Technology for Brands & Consumers
- Gorkha Community Is Not Happy With Flipkart's 'Kids Are Back' Ads
Source: Ad Age India
   
- Use modern technology of PR, Social Media and Ads in polls: Narendra Modi
- Deepika Padukone becomes brand ambassador of Indian Psychiatric Society
Source: ET
   
- WPP sees signs of post-Brexit recovery in British ad market
Source: Reuters
   
- Guardian discloses it gives cash and free ad space in rebates to agencies
Source: Campaign India
   
- CAG report on ad spending: BJP MLA wants it tabled in House, govt says what report
- Sakshi Malik will be brand ambassador of Beti Bachao, Beti Padhao campaign: Haryana CM
Source: Indian Express
   
- Android users get Opera's free 'unlimited VPN service' with ad-blocker
Source: TOI
   
- Donald Trump-Branded Coats Come From India: New Clinton TV Ad
Source: NDTV
   
- Kareena Kapoor Khan on endorsement deals and brand controversies
- PV Sindhu may reject or accept your brand endorsement deal. Here's why
Source: ET Brand Equity
   
- Facebook boosts slideshow ads with text, music
Source: Deccan Chronicle
   
- Skore Condoms ropes in Bravo and Gayle as brand ambassadors
Source: BS
   
 
- Bacardi Is Turning Private Web Surfing Into an Online Scavenger Hunt
- Snapchat Is Reportedly on Pace to Reach 217 Million Users by the End of 2017
- FedEx Is Making All of Its Logos Purple and Orange, Its Most Recognized Color Scheme
- Which Olympic Marketers Spent the Most on TV and Digital Ads?

Source: AD Week

   
- Sports Illustrated Teams Up With Fox Sports for Ad Deal
- In Tampa, Trump Crowds Come for the Teleprompter, Stay for the Ad-Libs

Source: WSJ

   
- Ladbrokes' Iron Man 3 ad banned in case it appeals to children

Source: The Guardian

   
- Channel 4 reprimanded for 'distressing' Fear The Walking Dead ad

Source: BBC

   
- Meet the Super PAC Airing an Ad in Florida Every 15 Minutes

Source: Time

   
- Donald Trump ad says illegal immigrants would be collecting Social Security under Hillary Clinton

Source: Politi Fact

   
- 2016 by the numbers: Hillary Clinton dwarfs Donald Trump in TV ad spending

Source: CBS News

   
- Simone Biles, Serena Williams And More Look Fierce AF In New Nike Ad

Source: Huffington Post

   
- Gottheimer Releases First TV Ad in CD5

Source: Observer

   
     
Movies | Hindi
'Rustom' beats 'Mohenjo Daro'; collects Rs 90 cr
Happy Bhag Jayegi a comic romance with yet another story on India Pakistan integration, find favour with metro audience catering to select multiplex crowd.
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Movies | Hollywood
AXN presents back to back seasons of Orphan Black
It's time to put on our thinking caps and get mind rushed as one of the most entertaining and popular sci-fi drama Orphan Black is back, right from the beginning.
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