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LeEco partners with netCORE for digital marketing initiatives

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MUMBAI: netCORE today announced that it has entered into a strategic partnership with global internet and technology conglomerate LeEco, to provide performance marketing solutions for the “LeMall for All” day. The first such shopping extravaganza was held on Aug 9, 2016, that saw incredible user traction.

“LeMall for All” Day is a one-day shopping festival hosted on LeMall.com where users can avail exciting discounts on LeEco products such as Superphones, audiodevices, and other accessories. LeEco plans to make this a recurrent shopping carnival going-forward.

netCORE helped LeEco achieve its target of over 75,000 visitors on LeMall.com for the first “LeMall for All” day through effective email campaigns which resulted in a conversion rate of 0.7 per cent.

In the 1st flash sale, netCORE partnered with 50+ publishers to achieve 45,000 registrations & a return of 2.5 times on the amount spent. The learning from the 1st flash sales were carried in the subsequent flash sales which resulted in partnering with around 30 publishers achieving over 65,000 registrations and a return of 4.5 times.

Commenting on this association, LeEco India smart electronics business COO Atul Jain said, “I am really delighted with this strategic partnership with netCORE.We hope to take this partnership to a new level.”

Speaking about this achievement, Kalpit Jain, CEO of netCORE CEO Kalpit Jain said, “It gives us immense pleasure when a campaign delivers results beyond the client’s expectations.We will continue to delight LeEco with even better results for the upcoming campaigns.”

After successfully supporting the launch of Le 2 and Le Max2, netCORE will also work with LeEco to support the flash sales of its Super3 Series TVs.

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