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| Storyboard: |
The 'Wife Parlour' TVC opens with a gorgeous looking wife asking her husband, 'how is she looking' (as she just comes back from a parlour). The husband reading a newspaper takes a funny dig on his wife and with a sarcastic smile asks 'if the parlour was closed.' This sets off the wife's mood and the husband makes a worried face, regretting on his comment. Right away, the voiceover starts, "Bhaishab! Royzez.com ne sirf apki online shopping ki fikar mitai hai, Life mein kahi khi fikar karna abhi bhi zaroori hai. Jab Royzez.com pe aapko mile Perosnal Manager, Same Day Dispatch, Quality Checked products to hogi na shopping Befikar. Royzez.com, Shop Befikar." The ad ends with anxious husband asking his wife for a vacuum cleaner on Royzez.com and both smiling at each other.
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| Purpose
of the ad: |
Keeping in mind the objective of establishing Royzez.com as a simple, trustworthy and finest online shopping portal, the new TVC campaign comprises two 30-second spots including 'Bank Robbery' and 'Wife Parlour'. The ad films are a vibrant mix of characters and life situations along with the magic of good humour. Created by Bad Studio Productions and conceptualized by Hakuhodo Percept, the films take a humorous angle on how there are numerous moments in our life to worry, which are simply unavoidable. |
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| Credits: |
| Bad Studio Productions |
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| Director: |
| Ashwin Shetty |
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| Conceptualized by: |
| Hakuhodo Percept |
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| Creative Director: |
| Shobhit Mathur |
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| Copy: |
| Shobhit Mathur |
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| Planning: |
| Siddharth Pai |
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| Servicing : |
| Ashish Singh |
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| Medium : |
| TV, Digital |
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