MUMBAI: Multi Screen Media (MSM) is gearing up to launch two new channels over the next two months.
The broadcaster is aggressively investing to launch a flamboyant English entertainment channel as well as a Hindi music channel.
The English entertainment channel will have an HD feed and will simulcast series with US. MSM's move comes even as the English entertainment channels space in the country has hotted up with the recent launches of Viacom 18's Colors Infinity and Star India’s FX HD.
According to information available with Indiantelevision.com, MSM is currently awaiting the license from the Information and Broadcasting Ministry.
On the other hand, building up on the success of its existing Hindi music channel Sony Mix as well as to enhance its presence in the Hindi music genre, MSM will launch another music channel. According to sources close to the development, the channel will hit airwaves in the next two months and will be headed by MSM EVP Neeraj Vyas, who has successfully led Sony Mix so far.
MSM's last launch was that of the sports channel Sony Kix, which was strongly backed up with aggressive acquisition of sports properties like LA Liga, FA Cup and Italian SerieA amongst others.
Currently, MSM has a total of sixteen channels in its bouquet namely: Sony Entertainment Television, Sony Entertainment Television HD, Sony Max, Sony Max 2, Sab, Sony Mix, Sony Six, Sony Six HD, Sony Kix, Sony Pix, Sony Pix HD, Sony Pal, AXN, AXN HD, Sony Aath and Animax.
