27 May 2015  | Volume 41 - Issue No:38   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
MAM | Marketing
Kalyan Jewellers eyes 30% topline growth to Rs 13,000 crore; plans expansion
The company, which has a network of 79 exclusive showrooms in India and West Asia, is targeting 100 showrooms by the end of the year.
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Cadbury #TheLastPiece
 
 
 
Purpose of the ad:

No meal is truly complete without dessert. Mondelez captures this sentiment in its new TVC for Cadbury Dairy Milk, featuring veteran Bollywood actress Waheeda Rehman.
 
Storyboard:

The TVC explores the tight family bond and theunabashed desire for #TheLastPiece of chocolate that everyone craves for. While everyone cites a reason to deserve this last piece, Ms. Rehman playing the grandmother casually claims the chocolate and quips at the family that she rightfully deserves it since she may not be around to eat too many in the future. At this the family stays silent for a bit and as Ms. Rehman smiles the family gets comfortable and laughs out loud.
 
Client:
Mondelez India
 
Production House:
Early Man Films
 
Creative Team:
Neville Shah Ashish Naik Siddhartha Menon
 
Media used:
Television and digital
 
Agency :
Ogilvy & Mather
    Watch the Video
 
 
     
iworld | e-commerce
Snapdeal strengthens m-commerce biz with MartMobi acquisition
With this, Snapdeal has augmented its mobile commerce capabilities by bringing onboard the MartMobi team that has created mobile specific platform and solutions for small and medium sized businesses in India and globally.
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MAM | Media and Advertising
Maxus strengthens top management in south; appoints Anil Sathiraju as GM
Maxus strengthens south market with the appointment of Anil Sathiraju as general manager.
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MAM | Media and Advertising
Ching's, YRF launch campaign with Ranveer Singh for kids' Mid-Day meal scheme
Ching's Secret brand ambassador Ranveer Singh will support a unique fund-raising drive in association with the Akshaya Patra Foundation.
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TELEVISION | TV Channels
DD Kisan to be carried on prime band among infotainment channels: MIB
 
iWorld | Over The Top Services
OTT player HOOQ makes India debut; prices subscription at Rs 199
TELEVISION | TV Channels
&pictures to premiere ‘Haider’
 
TELEVISION | TV Channels
‘HomeShop18 launches ‘Tanu Weds Manu Returns’ jewellery collection by Gitanjali
 
TELEVISION | TV Channels
Max 2 eternalizes Rajesh Khanna through his legendary movies
 
TELEVISION | TV Channels
Kisan TV set to launch on 26 May
 
Regulators | TRAI
TRAI Chairmanship: An onerous responsibility fraught with delicate diplomacy & balancing acts
 
TELEVISION | TV Channels
72% satisfaction rate with Modi Government: CNN IBN, IBN7 poll
 
TELEVISION | TV Channels
Headlines Today becomes India Today; group to pump 10% of budget in marketing
 
MAM | Media and advertising
Mindshare bags e-commerce & digital biz worth Rs 700+ crore in 2015
 
TELEVISION | TV Channels
Zindagi launches four new prime-time shows
 
TELEVISION | TV Channels
&pictures to premiere ‘Haider’
 
- Ranveer Singh stars in a heartwarming ad for mid-day meal programme
  Source: Indian Express
   
- SC ban on neta photos in govt ads flops as Jaya shows how to get around it
Source: First Post
   
- Blocked in China, Twitter still courts Chinese firms for advertising space
- Facebook goes for "exclusive video" overdrive; offers free advertisement credits to video content creators
- Marketplace model adopted by e-commerce companies just smart accounting: Kishore Biyani, Future Group
Source: ET
   
- 'UFOs' sighted in Mumbai were ad balloons for Modi suit buyer's firm
Source: The Hindu
   
- Advertisers ditch TLC's troubled '19 Kids and Counting'

Source: Reuters
   
- Woodland makes a play for urban adventure

Source: Campaign India
   
- A new mobile browser is Google's worst nightmare

Source: TOI
   
- Fairest of them all turns down fairness ad offer!!

Source: Sakshi Post
   
 
- Vox Media Acquires 17-Month-Old Tech News Site Re/code
- 7 Ways to Get People to Share Your Snapchat Messages, Even Ads
- U.S. Navy Picks a New Agency After 15 Years With One Shop
- Why CBS Is Replacing David Letterman With Reruns of The Mentalist
Source: Ad Week
   
- Denis Napthine's $15m transport ad campaign soon forgotten: report
Source: The Age
   
- AFDI's New Free Speech Bus and Train Ad Campaign Featuring Muhammad Cartoon
Source: Breitbart
   
- Research says Liam Neeson best ad man
Source: Nzherald
   
- 'Entourage' Rolls with TV Ad Spending, 'Spy' Sneaks Close Behind
Source: Variety
   
- Union slams Conservative ad showing ill-fated Camaro assembly line
Source: Yahoo
   
- Ontario Government Changes Partisan Ad Rules After AG Warning
Source: Huffington Post
   
- Ad For New DC Clinic Compares Abortion to Appendicitis
Source: Town Hall
   
     
MOVIES | Hindi
Marketing coup: SRK, Aamir unveil Salman’s ‘Bajrangi Bhaijaan’ poster on Twitter
Between them, the Khan trinity has the capability to reach out to a fan base of a whopping 38 million followers. Now that’s called marketing!
continue reading...
MOVIES | Hollywood
Dwayne Johnson's 'Shazam' set to release before 2019
Back in October 2014, Warner Bros set the movie’s release date as 5 April, 2019..
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