iWorld

Snapdeal strengthens m-commerce biz with MartMobi acquisition

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/05/26/Untitled-14.gif?itok=GHzMqJfU

MUMBAI: E-commerce venture Snapdeal is on an acquisition spree. After acquiring mobile transactions platform FreeCharge, earlier this year, the company has now acquired Hyderabad based mobile e-commerce platform MartMobi.

With this, Snapdeal has augmented its mobile commerce capabilities by bringing onboard the MartMobi team that has created mobile specific platform and solutions for small and medium sized businesses in India and globally.

MartMobi, which was founded by Pramod Nair and Satya Krishna Ganni, has core strengths in mobile technologies and has created instant mobile and tablet presence through mobile sites and native apps for e-commerce stores, small and medium sized businesses.

The company enables seamless connectivity with the customers’ existing backend systems in addition to a real time analytics engine to improve conversions and user engagement.

With its inclusion in the Snapdeal family, the MartMobi team will now focus on creating interfaces that enhance customer and seller experience on its mobile platforms. Realizing that the next wave of e-commerce customers are coming from mobile, Snapdeal is making substantial investments to strengthen this arm of business. The company already gets over 75 per cent of its sales via mobile-based transactions.

Snapdeal was also the first company in the Indian e-commerce space to introduce a mobile application for its sellers. Around 70% of Snapdeal sellers now actively use this application to list products, manage inventory and effortlessly sell on the marketplace.

Snapdeal co-founder Rohit Bansal said, “At Snapdeal, we are always on the lookout for talented people who come with special skill sets that will further enhance our capabilities. Being passionate about creating and building technology that solves real problems is another quality we look for in people. Mobile has been a key focus area for us and we have built technology capabilities to create a great experience for our buyers and sellers on this platform. The MartMobi team has built world-class products for mobile commerce, which will give a fillip to our existing mobile capabilities and we are confident that the team will further boost our mobile capabilities. We welcome them into the Snapdeal family.”

MartMobi founder and former CEO Satya Krishna Ganni added, “We are very excited to become a part of the Snapdeal family. We strongly believe that new age technology innovations will happen here. The company has grown at a phenomenal pace in the last few years. With technology as the backbone, Snapdeal is solving the real challenges – of access faced by consumers and of reach faced by large and small retailers in India. Mobile is the way forward and all our efforts will be directed towards creating world class mobile technology at Snapdeal.” 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/byomkesh.jpg?itok=Y-zgJKg8
Catch the mystery of Satyakam's murder in Byomkesh on Hoichoi

After a massive success of the inaugural season of the first ever web series on Byomkesh, hoichoi, the Bengali entertainment content platform, announced the launch of its Season 2 today. The 1-hour-long first episode of Byomkesh Season 2 will start streaming on hoichoi globally from Saturday,...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/samer_1.jpg?itok=t6yF7ocX
Viu & Nicotex Partner to Launch Adventure Series 'I Can You Can'

Viu announced the launch of its first adventure reality show ‘I Can You Can’ in partnership with Nicotex. The show is produced by BBC, India. With the introduction of this new style of journey-based content, Viu continues to offer fresh and compelling content in a variety of genres.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/discovery.jpg?itok=Sqxv9xYa
Discovery to launch digital channels, ties up with telcos

Discovery Communications India (DCIN) is planning to disrupt the digital space with the launch of bespoke direct-to-consumer and mobile-first channels in February 2018. The new mobile-first channels will focus on four core-interest areas—military, girlist, automotive and food. The first two...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/netflix_0.jpg?itok=eP3fWaVf
Indians binge watch Netflix faster than global average

India saw a massive rise in Netflix binge-watching this year. Here’s a flashback at the most intriguing streaming moments that defined the platform’s viewership in 2017.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/semi.jpg?itok=sqE324qM
Semi-urban connect helps FilterCopy attain top slot on Facebook

MUMBAI: It’s time to pour a nice cup of filter coffee because it’s no small feat to beat a giant like Buzzfeed. According to a report by Vidooly, FilterCopy page ranked top on Facebook with more than 71 million (71,128,760) views in new age entertainment category with 27.4 million (2,743,641)...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/Mukesh-Ambani.jpg?itok=LOJOesz0
RIL to plan IPO for Reliance Jio: Bloomberg

Reliance Industries Ltd (RIL) may launch the initial public offering (IPO) for Reliance Jio by late 2018 or early 2019 to further challenge the collective might of Airtel and the Idea-Vodafone combine, according to a Bloomberg report. Reliance Jio, which hasn’t made a profit since its official...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/yuutube.jpg?itok=rbwv91hH
Health & beauty YouTube's fastest growing vertical in 2017 for India

YouTube remains the top video entertainment hub – with over 225 million Indian smartphone users, using the app every month. India also reached not one, but two major YouTube milestone this year, with 200 channels now crossing the one million subscriber mark and three channels achieving 10 million...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/Manav_Sethi_0.jpg?itok=KqWggyLS
Regional content on ALTBalaji to constitute 15% of show hours

MUMBAI: The year 2017 has witnessed the phenomenal growth of regional languages, such as Tamil, Telugu, Malayalam, Gujarati, Marathi and Bengali, over Hindi and English. OTT players like ALTBalaji, Viu, Amazon, SonyLIV, Voot, Hotstar, Netflix, and YuppTV have taken a deep dive into offering...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/manav.jpg?itok=RDQizBci
Mastiii and PEN tie-up for win-win deal

Mastiii is all set to make a mark in the mobile app industry. The channel will soon expand its digital footprint via an exclusive content association with PEN India and will be available on its latest, Bollywood Times Mobile App, a one-stop destination for entertainment needs starting 9 December...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories