&pictures to premiere ‘Haider’

MUMBAI: &pictures, India’s premium mass Hindi movie channel, with an aim to engage and entertain the audiences will premiere the five National Awards winning superhit drama Haider on &pictures, this Saturday, 30 May at 8 pm.  The film that garnered a high degree of national and international acclaim features some of the most versatile actors including Shahid Kapoor, Tabu, Irrfan Khan and Kay Kay Menon.

Haider an inspirational work from one of the most prolific directors of our times, Vishal Bharadwaj,  is widely celebrated for its performances, music, screenplay and dialogues. The film which is a league apart from other films made on Kashmir, narrates a trying tale of a boy in search of his missing father interwoven with the miseries and atrocities of the residents of the region. Highlighting these aspect the channel has taken the creative route to promote the film with #HaiderAlagHai.

ZEEL Deputy Business Head, Hindi Movie Channels Ruchir Tiwari stated, “A story of obsessive intertwined relationships, Haider is different in many ways. There might have been many films that captures the hearts of critics and masses alike but Haider is definitely one of the best stories you'll ever watch on screen. Touted as a contemporary classic, brave and edgy the film deserved to be pegged with avant-garde pitch and #HaiderAlagHai surely brings out those prominent aspects of the film.  At &pictures, it is our constant endeavor is to engage our audiences through distinctive campaigns and initiatives and with the premiere of Haider the viewers are surely in a rare treat.”

Speaking on the television premiere of Haider on &pictures, the spectacular Shahid Kapoor said, “Haider is the defining moment of my career. The movie is a wonderful amalgamation of emotions right from anger to love, friendship, betrayal and beautifully scripted by Vishal Bhardwaj. I’m extremely delighted that the movie is premiering on &pictures for people to watch it in the comfort of their homes.”

Shradha Kapoor also spoke about her movie reaching out to the masses and said, “Haider is one of the finest films of Bollywood and a milestone in my career. The depiction of the state and people of Kashmir is by far the most beautiful I’ve ever seen in any movie and I’m fortunate to have been a part of this film. I’m glad that the movie will now reach out to a large number of Indian households for people to sit together and watch on &pictures. I’m certain that the viewers will love the movie kyunki picturein toh bohot banti hain lekin Haider alag hain.”

Shot in the picturesque valleys of Kashmir, Haider scores a poignant and unconventional music by Vishal Bhardwaj himself.  Graced with Kashmiri folk instruments the melodies add an exquisite operatic quality to the movie.

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