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Purpose
of the ad: |
The new voice chat feature on Quikr Nxt is an easy to use and convenient feature that would help drive the mass adoption of online classifieds. With direct chat, photo & video sharing, location sharing, number privacy, voice chat and ability to keep multiple records, Quikr Nxt is the most comprehensive communication suite for buyers and sellers to connect per their convenience
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Storyboard: |
The first film, for Voice Chat, dramatises the ease of use. It features Samir Khakhar who played the iconic character 'Khopdi' from the landmark TV serial, Nukkad. He plays a grandfather who has sold his car to buy a bike for his grandson using the phone. While the grandson is overjoyed, his father is surprised and exclaims how this happened, as he doesn't even sms! The grandfather retorts - why would he SMS when he can use the voice chat thanks to Quikr Nxt! The rest of the film shows how Quikr Nxt helps the grandfather sell off the car easily while enjoying a cup of tea with his wife.
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Client: |
Quikr India Pvt Ltd |
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Production House: |
Pebble |
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Creative Team: |
Raghu Bhat, Manish Bhatt, Sarvesh Raikar, Kapil Tammal, Kunal Parkar, Nikhil Kelkar, Lalit Sakurkar, Faraaz Ahmed Ansari
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Media
used: |
Television |
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Agency : |
Scarecrow Communications |
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