21 May 2015  | Volume 41 - Issue No:34   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
MAM | Media and Advertising
Carat appoints Navaneeta Das as international client president
Das will head up the Carat media strategy and planning operations for Mondelez, with responsibilities for the wider Dentsu Aegis Network offering.
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Quikr Nxt's new campaign introduces Voice Chat
 
 
 
Purpose of the ad:

The new voice chat feature on Quikr Nxt is an easy to use and convenient feature that would help drive the mass adoption of online classifieds. With direct chat, photo & video sharing, location sharing, number privacy, voice chat and ability to keep multiple records, Quikr Nxt is the most comprehensive communication suite for buyers and sellers to connect per their convenience

 
Storyboard:

The first film, for Voice Chat, dramatises the ease of use. It features Samir Khakhar who played the iconic character 'Khopdi' from the landmark TV serial, Nukkad. He plays a grandfather who has sold his car to buy a bike for his grandson using the phone. While the grandson is overjoyed, his father is surprised and exclaims how this happened, as he doesn't even sms! The grandfather retorts - why would he SMS when he can use the voice chat thanks to Quikr Nxt! The rest of the film shows how Quikr Nxt helps the grandfather sell off the car easily while enjoying a cup of tea with his wife.

 
Client:
Quikr India Pvt Ltd
 
Production House:
Pebble
 
Creative Team:
Raghu Bhat, Manish Bhatt, Sarvesh Raikar, Kapil Tammal, Kunal Parkar, Nikhil Kelkar, Lalit Sakurkar, Faraaz Ahmed Ansari
 
Media used:
Television
 
Agency :
Scarecrow Communications
    Watch the Video
 
 
     
MAM | Media and Advertising
Razorfish Global appoints Samih Fadli as chief intelligence officer
Based out of Seattle office, Fadli will report to global chief executive officer Tom Adamski and will serve on the global leadership team.
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iWorld | Video On Demand
#fame eyes 10 mn downloads in 6 months for first live video entertainment app
#Fame has launched India's first live video entertainment app & targets 50,000 performers and 10 million app downloads in six months.
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MAM | Marketing
FY-2015: Forex, PS4, image sensors boost Sony revenue 5.8%
The company's operating income more than doubled to ¥68.5 billion in the current year from ¥26.5 billion in the previous year.
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TELEVISION | TV Channels
Colors plans advertising blitzkrieg for new 7 pm show ‘Thapki Pyaar Ki’
 
TELEVISION | TV Channels
Pastry chef Christina Tosi becomes first female judge on ‘Masterchef US’
TELEVISION | TV Channels
King of Monsters ‘Godzilla’ to rule on HBO
 
TELEVISION | TV Channels
&TV eyes growth & increased viewership with ‘The Voice’ launch in June
 
MAM | Media And Advertising
GroupM ventures into sports and entertainment rights under brand ESP
 
Cable TV | People
DEN Networks appoints Sanjay Jain as group CTO
 
MAM | IMArketing
Viacom18’s live events business sees two-fold increase in a year
 
TELEVISION | TV Channels
News Nation CEO RK Arora resigns
 
MAM | Media And Advertising
Five agencies to pitch for Dabur’s Rs 350-400 crore media AOR
 
DTH | DTH Operators
Anil Khera replaces RC Venkateish as DTH Operators Association president
 
- This horrific Twitter ad shows why harassment is a threat to growth
- One of the most popular ad blockers is releasing a mobile browser, which could be huge - but costly for companies like Google
  Source: BI
   
- New ad scheme by North Corpn to generate Rs 500 cr
Source: Deccan Herald
   
- Startup bug bits advertising industry; professionals walks out of job to run their own business
Source: ET
   
- Maldives launches new advertising campaign for India market
Source: Financial Express
   
- Mumbai Mother Places Groundbreaking Matrimonial Ad for Son

Source: NDTV

   
- Adblock Plus just released an ad-blocking Android browser – here's how to get it

Source: BGR

   
- Twitter's New Ad Units Are Now Available to All Advertisers

Source: Recode

   
- KFC bringing back Colonel Sanders for latest ad campaign

Source: Fox News

   
- Zee Ent Q4 net seen down, ad revenue to boost growth: Poll

Source: Money Control

   
 
- What's Funny About Truck Leasing? A Lot, Penske Hopes to Show in Its New Campaign
- K-Swiss Shows Why Kik Video Could Be Huge for Brands
- Spotify Adds Video, Original Content and 'Spotify Running'
- Will Wireless Carriers Really Kill Mobile Advertising, or Is It Just a Bluff?
- Mondelez Bets Big on E-Commerce With Shoppable Ads and 'Buy Now' Buttons
Source: Ad Week
   
- Google Fixes AdMob Bug Affecting Windows Phone Apps' Ad Revenue For Weeks
Source: Tech Crunch
   
- A European mobile network has installed ad-blocking software - but does anyone really win?
Source: Independent
   
- GOP hits Bellone over Facebook ad featuring slain NYPD Officer Brian Moore
Source: News Day
   
- 'Hard-hitting new anti-ice ad' an identical remake of 2007 ad
Source: ABC
   
- Joe Jonas Punks Adam Levine's Proactiv Ad in a Naughty Instagram Post
Source: US Magazine
   
- Scottish Power remote control heating ad banned
Source: The Guardian
   
- NJEA says pension crisis could lead to disaster in new ad
Source: NJ.com
   
     
MOVIES | Hindi
Eros International looks to back content driven cinema
Eros International’s Krishika Lulla is hopeful that the movie will entertain audiences across the country.
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MOVIES | Hollywood
Cannes Film Festival stumbles over ‘Flatgate’ controversy
A group of women, who arrived at a screening for Cate Blanchett's latest film, Carol, were reportedly turned away because of their flat shoes.
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