MAM

Razorfish Global appoints Samih Fadli as chief intelligence officer

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/05/20/mmam%20pEOPLE.jpeg?itok=K1Ybn4Ri

MUMBAI: Razorfish Global has appointed Samih Fadli to the newly created position of chief intelligence officer.

Based out of the company’s Seattle office, Fadli will report to Razorfish global chief executive officer Tom Adamski and will serve on the global leadership team.

“Data is the most critical ingredient for business transformation because it allows us to offer clients both human benefit and business impact,” said Adamski.

“Finding the right leader for this role has been one of my highest priorities, and I’m thrilled to welcome Samih to the Razorfish Global team. He brings more than 20 years of global leadership experience and an exceptional track record of managing large, integrated teams across ad tech, data mining and analysis, ecommerce, digital, media and Silicon Valley hi-tech organisations,” he added.

In his new role, Fadli will lead Razorfish Global’s Data Intelligence Practice and expand the organisation’s competitive advantage in Marketing Intelligence and Data Sciences, in areas such as Predictive Marketing and Data Visualisation, Audience Management, Advanced Segmentation and Real-Time Automation. He will also lead the global deployment of the NEXUS Operating System (OS), which integrates customer data and interactions across all major touch points at enterprise scale.

Additionally, Fadli will work closely with leadership across Publicis Sapient to drive innovative customer experience for clients across SapientNitro, Razorfish, Rosetta and DigitasLBi, and build on key collaborative partnerships with some of the world’s leading data technology companies, including Adobe, Microsoft, Google, Amazon Web Services, IBM, Oracle, SAP, and other data intelligence providers.

“Razorfish Global is a world-class brand, and I’m thrilled to join it at a time when Tom and the rest of the leadership team are making a major investment in data and intelligence and prioritizing them as critical to our future success,” said Fadli. 

“I have long admired Razorfish as a leader in customer obsession and business transformation, and I think we have a clear competitive advantage through our ability to create world class experiences built on a better understanding of our clients’ customers,” he added.

Fadli joins Razorfish Global from Gravity4, where he led global engineering and programmatic capabilities across Demand Side Platform (DSP), real-time bidding (RTB) and AppCenter, and managed the integration of the Data Management Persona Store (DMP) capable of multi-channel aggregation of first- and third-party data, including ad exchanges such as AppNexus, FBX, Google DoubleClick.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/vodafone.jpg?itok=QD6BsTIf
Vodafone launches #StrongerEveryHour campaign

MUMBAI: Vodafone Idea, the largest telecom network in the country, welcomes the New Year with the launch of #StrongerEveryHour campaign that aims to highlight the improved network of ‘Vodafone SuperNet 4G - India’s Data Strong Network’ especially in crowded zones, where a tower is being added every...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/times.jpg?itok=h_jgDfNx
Worldwide media owned timesknowledge.in launches a new india-centric section – ‘know india’

TimesKnowledge.in, a knowledge portal from Worldwide Media Private Limited, announces the upcoming launch of a riveting new section – ‘Know India’ on the website.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/ashish.jpg?itok=09srwe9Z
Ashish Tiwari resigns as head digital marketing, PR at Hero Cycles

The head of digital marketing and PR at Hero Cycles, Ashish Tiwari has reportedly stepped down from his position.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/ogilvy.jpg?itok=w6pLNaj-
Ogilvy appoints Reed Collins, Sonal Dabral to head APAC team

Ogilvy announced today a new creative leadership team in the Asia Pacific region. Reed Collins and Sonal Dabral will lead the agency’s creative efforts throughout Asia Pacific

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/sachin.jpg?itok=agMUYwsX
Sachin Bansal invests $21 mn in Ola

According to a filing with the Registrar of Companies (RoC), Flipkart co-founder Sachin Bansal has invested around $21 million in the SoftBank-backed cab-hailing platform Ola in a Series J funding round.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/bike.jpg?itok=Pr9RzzVl
Ogilvy creates campaign for Bajaj Platina

Taking the ‘jhatka-free’ story, from Bajaj Platina’s previous campaigns, a notch higher, Ogilvy has created yet another ‘edge of the seat’ thriller for the launch of the new Platina ComforTec 110. The ad shows a tale of two bomb squad technicians trying to find a solution for an un-diffusible bomb...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/logo.jpg?itok=S-tIN5M6
Publicis India bags creative duties of Netmeds.com

Leading online pharmacy Netmeds.com has appointed Publicis India to manage its creative duties. The agency was shortlisted after a multi-agency pitch and was chosen for presenting a sharp consumer-focused communication plan that was in sync with what the brand had envisioned for the Indian market.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/anushka.jpg?itok=yk_SdB5s
Rajnigandha Pearls is Ready to Shine with Goodness, Yet Again, With Anushka Sharma

The leading Bollywood actress, Anushka Shama is the new brand ambassador for Rajnigandha Pearls, from the House of DS.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/tata.jpg?itok=6J_2Q7NO
Tata Harrier kick starts the Tata Mumbai Marathon 2019 trophy tour

Tata Harrier- the official lead car of the Tata Mumbai Marathon 2019, today started the Tata Mumbai Marathon Trophy Tour 2019

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories