Latest in the brand's long line of dialogue-free films, the storyline captures how the introduction of a fitness buddy into a regular workout regimen changes the routine to a celebratory, almost-sensual experience. Innocuous fitness routines turn mischievous. Electronic music turns electric. And the temperature of the atmosphere turns up. The product is introduced at the high point of this steamy crescendo. The sign-off captures the product's promise about bringing down the heat with Skore Cool. And the film closes with a body-warming cuddle on the gym floor.

The product has two cool features to it - a special cooling lubricant, on both sides, and a cooling mint flavor as well. In addition, natural climax delay and dotted texture make cool the preferred choice for more reasons than one. The communication is centered around the counterpoint to the product proposition. The commercial for cool is currently on air. "Many ways to heat up," the line says, adding, "but one way to cool."