The TVC brings alive a humorous situation where an uncomfortable question has no correct answer. Greenply chooses this awkward moment to introduce an unexpected 'plywood related' question suggesting that answers come much more readily if one chooses to 'Ask Greenply.' The sign-off encourages customers to either log into www.askgreenply.com with their own plywood question or call directly at 1800-103-4050.

The campaign is designed to reinforce the thought leadership position of Greenply in the plywood category since the engendering of interest in the customers' psyche will positively impact the sector in general. At the same time, while there is more technology and feature-richness in Greenply products, there is a need for customers to discover more about these aspects to buy the right products with correct technical consideration. Thus ASK Greenply is expected to exhort designers, artisans, reviewers and end-customers all in one go to seek answers to product and usage related queries from Greenply.