Television

'Asia’s Next Top Model' finale on Star World smashes ratings record in SE Asia

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MUMBAI: The closing episode of Star World’s hit reality series Asia’s Next Top Model (AsNTM) Season 3 recorded the highest finale ratings ever in the show’s history on Star World in Singapore and the Philippines when it aired across Southeast Asia on 17 June.

Across both countries, season 3 was on average the highest-rated season of the reality series. Ratings increased more than 140 per cent amongst a wide general audience aged 4+ as well as young female viewers from late teens all the way up to mid-thirties, a key target audience for Star World.

In Singapore, the finale telecast made Star World the No. 1 ranked western general entertainment cable channel in that timeslot amongst all people 4 years+ as well as women aged 18-39.

In the Philippines, Star World also claimed the top spot amongst all general entertainment cable channels in the finale telecast timeslot amongst all people 2 years+. Even more impressively, the channel was ranked the #1 cable channel overall in the country in that timeslot amongst female viewers aged 16-34.

Fans also burned up the social media space discussing the finale episode online, with more than 306,125 conversations generated surrounding the finale episode on the show’s social media channels. The total number of online conversations around the show since this season began airing is 5,436,937, and still growing. The hashtag #AsNTM3Finale was top trending on Twitter worldwide as well as in Indonesia, the Philippines and the city of Hanoi during the telecast and continued well into the evening, garnering more than 47,000 tweets.

‘Asia’s Next Top Model’ as a search term was trending amongst the top three topics in Singapore and the Philippines. Web search interest on Google for ‘AsNTM,’ ‘AsNTM3,’ and ‘Asia’s Next Top Model’ doubled worldwide during the finale telecast, with more than 20,000 searches in Philippines alone, for ‘Asia’s Next Top Model’ on the day of the finale telecast.

An original production of Fox International Channels (FIC), Asia’s Next Top Model is a reality series based on Tyra Banks’ popular Top Mode franchise, where aspiring models are mentored by industry professionals as they compete to become the next big thing in fashion.

On the final episode of Season 3, the judges crowned Ayu Gani from Indonesia as the season 3 winner. As the newest Asia’s Next Top Model, Gani took home a Subaru XV; a contract with one of Europe’s biggest agencies, Storm Model Management; a cover and fashion spread in Harper’s Bazaar Singapore; and is the 2015 Face of TRESemmé.

Fox International Channels head of entertainment and factual channels for Hong Kong & Southeast Asia Keertan Adyanthaya said, “We are thrilled with the success of this latest season of AsNTM and look forward to producing more original shows that fans love. This was a fantastic collaboration between Star World, our brand partners and frankly the fans. Their enthusiasm for the show has helped propelled this season to new heights and we can’t wait to bring them even more great content they can engage with.” 

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