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The advertising campaign
comes at a time when India
is at the cusp of exponential
growth with rapid adoption
of smartphones, mobile
internet, and eCommerce
services by users. MobiKwik's
mission is to create 100
million "new" digitally
paying users in India
and connect them with
200,000 retailers by the
end of 2015. While the
overall Internet users
in India are 250 million,
only about 35 million
of them currently pay
online. With the growth
in mobile internet users
in India, we see a dramatic
increase in demand from
users as well as e-retailers
for a smooth payment experience,
especially on mobile.
With our advertising campaign
we aim to generate more
awareness about how easy,
fast, and safe it is to
pay using MobiKwik Wallet.
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