| |
| Storyboard: |
The film instead of spinning a story around the pizza is a story of the pizza itself. It portrays the collaboration that transpired between Vikas Khanna and the Head Chef at Domino's, Narendra Javarta. With Vikas Khanna drawing inspiration from the streets and pizzerias of Italy and sending his notes and comments to Narendra and Narendra in turn creating, perfecting and sending his opinions on it. Their sometimes serious, sometimes light hearted exchange culminates with the completion of the perfect Italian pizzas. And both of them finally reach an agreement, that the pizzas are truly mamma mia! |
|
|
| Purpose
of the ad: |
The purpose of the ad is to make consumers aware of Domino's India and Michelin Star Chef Vikas Khanna's creation of exotic Italian pizzas. These evolved pizza experiences are quite different from the popular Dominos range of offerings, inspired by the home of Pizza which is Italy. Handcrafted on freshly baked thin crust with wood-fired seasoning sauce, topped with exotic toppings like broccoli and zucchini and finally garnished with olive oil, these pizzas truly bring out the flavors of Italy. |
| |
| Client: |
| Dminos |
| |
| Creative
Team: |
| Souvik Datta |
| |
| Media
used: |
| TV, Digital, Radio, OOH |
| |
| Agency
: |
| Contract Advertising |
 |
