MUMBAI: TO THE NEW Digital (TTND) has partnered with #fame to power its client’s social media campaign. The digital agency, as part of the partnership has helped craft interactive campaigns for the Karan Johar led Lakmé School of Style (LSOS).

The campaign helped Lakmé School of Style increase customer engagement through various contests and interactive activities. The new campaigns on Twitter and Facebook trended and reached more than six million audiences, giving LSOS more than one lakh fan following on social media channels.

TO THE NEW Digital CEO Deepak Mittal said, “We are thankful to #fame for trusting us with this crucial responsibility of executing such a large scale project. Lakmé is their premium client and we are glad to have partnered with #fame in executing a campaign that’s a ‘first-ever’ in its category itself. We have managed all social media marketing efforts to support Lakmé School of Style’s long-term strategy of strengthening its brand by enhancing customer interaction and experience.”

The project was implemented through various social media campaigns and contests, including #MeraSummerSong, #LoveandLipstick and #The70sLook, which succeeded in engaging followers and created buzz around the brand across social media channels in India.