Television

Doordarshan partners SBI to launch payment gateway for ad agencies

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/07/29/imgres.jpg?itok=X1PH2yZY

NEW DELHI: In a pioneering move, Doordarshan today became the first Indian television channel to introduce an online payment gateway for advertisers that will ensure greater efficiency and transparency.

Under the system, each advertiser dealing with Doordarshan will have its own page through which it will not only be able to know its status of payments but also make these payments. 

Although set up in collaboration with the State Bank of India, the system permits advertisers to transfer the payments through their own banks using the gateway. 

Doordarshan automated its commercial operations for DD National channel in the Phase-I in January this year. The process for DD's other channels is under implementation. The move has helped integrate various steps involved in executing commercials from booking to scheduling and billing. 

However, the last step of payment receipt is still manual. Doordarshan has integrated the payment gateway and with its traffic and billing system would facilitate all clients and agencies to make online payment by directly going to Doordarshan’s portal from the place of their convenience at any time of the day. 

The new system was inaugurated today by Prasar Bharati member (finance) Rajeev Singh in the presence of DD director general C Lalrosanga, Engineer-in-Chief CBS Maurya, ADG (CRD) Mukesh Sharma, ADG (commercial & sales) Inderjeet Kaur, ADG Deepa Chandra, ADG PA Naidu, and DDG (commercial) CK Jain, who also explained the system along with State Bank of India main branch chief manager (e-banking) DN Sharma.

Jain said the first phase would cover Delhi and Mumbai, whereas the second phase will cover other centres. It will also facilitate an Online Deal and Release Order Booking System (ODROBS).

Sharma said the multi-operating payment system could be used for sending payments from other banks as well. Each ad agency would have a name and password to log on through the DD portal and then go on with checking status or making payments. This facilitates collection of fees from ad agencies and is completely automated with options of NEFT, RTGS, and draft with provision for updating etc. 

Doordarshan has so far been facing huge problem of reconciling its accounts because of entire manual operations, which leave a lot of agencies and clients dissatisfied. This has also resulted in several disputes and also in arbitrations with agencies. 

It was pointed out on the occasion that Prasar Bharati CEO Jawhar Sircar has also been emphasising on use of IT in both Doordarshan and AIR for bringing efficiency into the system. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/inside%20%281%29.jpg?itok=k6O4gL4H
Hindi GEC: Star Plus reclaims top urban slot & Zee Anmol retains lead in two markets

In the Hindi GEC genre this week, Star Plus has reclaimed its top slot and Zee Anmol has retained its leadership in two markets -- Hindi GEC (rural plus urban) and Hindi GEC - rural, according to BARC India all-India week 32 data.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/pkl.jpg?itok=o_f2tEkX
PKL rural telecast exceptionally propels Star Sports First to top

Star Sports First, primarily on the strength of PKL viewership in urban as well as rural areas, has again retained its lead with almost double the ratings as compared to BARC week 32's second position-holder.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/viwer.jpg?itok=sSGbkCn6
Times Now narrows gap with Republic TV, again

Over the last few weeks, a see-saw ratings battle is on between the two of the leading Indian English news channels - the Arnab Goswami-led Republic TV that has held a pole position for over a quarter of a year since its launch, and its nearest competitor and the ratings king it dethroned - Times...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/ss_0.jpg?itok=BLplwPWV
English Ent.: MNX leads & Zee Cafe retains top slot with significant drop

Times rebranding gamble seems to have paid off. Three weeks after Movies Now 2 was rechristened as MNX, it topped the weekly viewership chart of BARC India's latest all-India data.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/love-aur-dhokha.jpg?itok=HtkxcIii
ABP News' 'Love aur Dhokha' revisits 6 untimely deaths

The film and television industry, while well known and envied for its glamour and lifestyle, has also had its fair share of tragedies over the years. Tragedies which took away some of the brightest and most promising stars of the industry and left behind a plethora of questions about what happened...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Brett_Hogg.jpg?itok=kxEwzszH
Sony moves ahead with own distributors in four SE Asian countries post Spider-Man's success

MUMBAI: Sony Pictures Entertainment is reportedly planning to launch distributors of its own in four countries after terminating a longstanding theatrical-releasing joint venture with Disney in Southeast Asia. Sony has plans to launch Sony Pictures Releasing units in Singapore, Thailand, and...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Under_Pressure.jpg?itok=ktiPA_qp
Globo's 'Under Pressure’ to air at Toronto Festival

MUMBAI: The Globo series ‘Under Pressure’ will make its international debut during the 42nd edition of the Toronto International Film Festival – a renowned film festival held between September 7 and 17 in Toronto, Canada. The first two episodes will be aired at the third edition of Primetime –...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Untitled-1.jpg?itok=gINbzA77
Guest Column: 3 drivers lending power to create impact in Indian TV industry

The Indian Media & Entertainment industry is categorised across nine segments of which Television by far is the largest and is expected to be the largest in the next couple of years. India is the second largest Television market in the world characterised by rising number of subscribers.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Shashi_Shekhar.jpg?itok=jsoV7C8g
Doordarshan has to upgrade but remain rooted, says Prasar CEO

NEW DELHI: Prasar Bharati CEO Shashi Shekhar Vempati has stressed the need to look at Doordarshan as a brand which is relevant and appeals to all age-groups. He said it should become a ‘mass brand that becomes an integral part’ of the life of every Indian.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories