| |
| Purpose
of the ad: |
|
The campaign highlights
the evolving consumer
usage pattern for cabs
- from planned travel
to spontaneous movement.
And to position Ola as
the go-to transport platform
of choice for immediate
and spontaneous city travel
needs across cabs, autos,
taxis etc.
|
| |
| Storyboard: |
|
The film opens with a
magician showing tricks
in a room for of army
men. He takes the watch
of one of them for his
next tricks but unfortunately,
the watch breaks as the
magic fails.
The
magician then to save
himself of everyone’s
anger calls for the Ola
Cab using the mobile app
and runs away.
|
|
|
| Client: |
|
Ola |
| |
| Agency: |
| Happy
Creative Services, Bengaluru |
| |
| Creative
team: |
| Praveen
Das, George Abraham, Vijay
Joy, Athul Chathukutty |
| |
| Media
used: |
| TV,
Print, Outdoor, Radio and
Digital |
| |
| Production
house: |
| Jamic
Films |
|
