Life OK promotes ‘Mahakumbh’ at Times Square, New York

MUMBAI: After launching a 360 degree campaign to promote its mytho-thriller offering Mahakumbh- Ek Rahasya, Ek Kahani, Life OK has set its foot on a global platform to generate buzz about the show. The channel has gone a step ahead to attract its viewers in The United States of America by showcasing Mahakumbh promos at Times Square, New York and few other parts of Manhattan.


With this initiative, Mahakumbh has become the first ever Indian show to be promoted on Times Square billboards, claims the channel.


The overseas campaign was executed with the support of 21st Century Fox, owned by the Star Network. Speaking about the initiative, Life OK spokesperson said, “Considering the storyline of the show, which has a lot of references to an international conspiracy related to Mahakumbh, it was important for us to grab attention of our loyal and potential overseas audiences. The promo was strategically screened on Times Square in order to reach out to the masses in one go.”


The show is a contemporary mytho thriller that revolves around the journey of the enigmatic Rudra (played by Gautam Rode) who is hit by a life changing catastrophe while in the Kumbh Mela. The show features Gautam Rode, Seema Biswas, Payal Rajput, Manish Wadhwa, Robin Das, Ketki Dave and child actor Siddharth Nigam playing pivotal roles and is produced by Arvind Babbal productions.


Mahakumbh- Ek Rahasya, Ek Kahani airs Monday to Friday, 8pm on Life OK.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories