MAM

#fame raises $10 million in follow-on financing from TTN Ventures

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/01/05/mam%20digital%20agency%201.jpg?itok=-8GZQh3n

MUMBAI: It was in September 2014 when To The New Ventures (TTN Ventures) had announced its plans to invest $10 million in the next couple of years in #fame, as it set a target to reach out to 5,000 channels and 50,000 content creators across six countries in south east Asia. And keeping up to that announcement the talent-led digital entertainment network, #fame has now raised $10 million, in second round of financing from TTN Ventures.



This round follows the $3 million investment TTN Ventures had made when the business began in early 2014. The network will use the funds to scale-up its original digital video business, grow its emerging talent network, invest in technology and expand regionally in Asia.



Speaking on this development, TTN Ventures CEO Puneet Johar said, ?We are extremely bullish about video on mobile disrupting and re-defining entertainment and the opportunity is ripe to build an impactful consumer internet business.  #fame  is  showing  the  trajectory  of  a  market  leader  and  we  would  like  to  back  it  to  market leadership across India and south east Asia.?



Catering to mobile millenials through an integrated ?talent-first? strategy, it is building a pan-Asian digital video network that will straddle over 5,000 channels and 50,000 content creators over the next three years. With monthly produced content volumes exceeding over 150 videos, the network claims to be India?s largest original content creator for web and mobile platforms. Over the next few months, it will ramp up its monthly content output to over 1,000 original videos and expand its emerging talent network to over 500 emerging content creators.



#fame has identified six key markets in south east Asia to build local digital video businesses. These include Indonesia, Thailand, Singapore, Malaysia and Philippines apart from India. TTN Ventures also has a strong strategic presence in these markets where it has built businesses in the SMACK space (Social, Mobile, Analytics, Content and Knowledge).



#fame CEO Saket Saurabh commented, ?We are well-poised for the next exciting leap in our growth story as we scale-up our capabilities in original digital content, grow our talent network further and expand across markets.?



With over 300 million internet users, including 185 million users who access it on the mobile, India is delivering nearly four billion video views a month and is one of the largest and fastest growing digital video markets in the world, claims the network.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/cocacola.jpg?itok=v0ImZSxO
Coca-Cola restructures its leadership positions

Coca-Cola India has announced changes to its leadership structure with Sundeep Bajoria, earlier VP- strategy and insights, being elevated to VP--South West Asia (SWA).

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/dentsu_0.jpg?itok=5z2jkmfE
Dentsu One uses a cat to endorse new Honda Jazz

Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/menka.jpg?itok=VV8hWujT
Menaka Menon joins Leo Burnett Orchard as EVP & branch head for Bengaluru

Leo Burnett Orchard, The Leo Group’s full service integrated agency, has strengthened its senior management.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/mma.jpg?itok=XPP6gVUb
MMA India holds first ever Ideathon, addressing brand challenges in a mobile first economy

The Mobile Marketing Association (MMA) in India will introduce its first ever Ideathon, a 30-hour nonstop hackathon to address and solve brand challenges in a highly competitive environment.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/tiger.jpg?itok=FI04006m
Tiger Shroff joins 6 Pack Band 2.0 for mental disability awareness

Being differently abled is not a choice, however, acceptance certainly is. And the youth film studio of Yash Raj Films, Y-Films, launched India’s first ‘Isspeshal band’, the Red Label 6-Pack Band 2.0 comprising of six teens between the ages of 13 to 18 with special needs but incredible music skills...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/kotak.jpg?itok=XqI7g2sV
Kotak 811’s initiative of inclusiveness on digital gets support

The #IndiaInvited campaign by Kotak 811 builds on the insight of inclusiveness for everyone irrespective of personal or physical characteristics and draws attention to how 811

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/dettol.jpg?itok=2EyrNXwJ
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/sbi.jpg?itok=OOo52eAL
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/paytm_0.jpg?itok=Lv-c5eAZ
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories