With such a product in place, it was necessary to make the entire experience of the product : packaging & communication super premium.

Film opens with Deepika running into a bakery in a romantic European setting, escaping the paparazzi. The baker offers Deepika Chunkie which she doubts if it's any different than a cookie... He then explains her why Chunkie is not just a Cookie. Having done that he also sulks that 'no one will ever know' the love that goes into crafting Chunkie Then Deepika promises him that she'll let the world know...