Television

Zee TV partners with YuppTV

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MUMBAI: Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd., has announced the launch of Zee TV?s Hindi programming on YuppTV, one of the largest Internet TV providers of South Asian Content. The content will be made available on YuppTV?s OTT (over-the-top) platform, which is available for download on both Google Play and Apple?s App Store.



Through this new partnership, viewers can now enjoy Zee TV programming across multiple channels on Internet enabled devices such as smart phones, tablets, smart TVs, and more. The full package of Zee TV?s programs including prime time drama series, television movies, theatrical films, specials and daytime dramas will be made available on YuppTV?s platform. Viewers will be able to enjoy the added benefit of Catch-Up TV for their favourite shows such as Kumkum Bhagya, Jodha Akbar, Satrangi Sasural and Sa Ra Ga Ma Pa ? Little Champs.



Zee TV senior vice president ? International business Tripta Singh said, ?As the premier Hindi channel in Singapore, we are delighted to be able to offer our award-winning content on YuppTV?s platform. As our viewers span across all age groups and lifestyle habits, we are constantly on the lookout on how we can better serve audiences through additional and relevant distribution channels.?



?With the goal to offer the finest entertainment to viewers in Singapore, we are excited to extend our partnership with Zee TV, one of India?s most popular channels, to offer quality content to our subscribers in Singapore. We are confident that the Indian Diaspora in Singapore will be delighted to watch their favourite shows on Zee TV anytime and anywhere,? said YuppTV CEO Uday Reddy.



Zee TV is among the top five cable and satellite channels in Singapore. The city-state is home to one of the largest overseas Indian populations and its? variety programming is watched by Indian and now increasingly, Malay audiences locally. Almost half (46 per cent) of Zee TV viewers? have a HHI range which ranges between SGD 4,000 ? 10,000 per month. Zee TV continues to dominate in the Hindi General Entertainment Channel content category across local affiliate platforms Starhub and Mio TV.

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