| |
| Purpose
of the ad: |
|
To
highlight the core product
benefit of protection
till 100 years of age..
|
| |
| Storyboard: |
|
The
new campaign takes help
of humour to explain the
different roles that a
whole life plan may play
as part of the consumers’
overall financial plan.
The
campaign portrays a 35
year old Mukesh in conversation
with an IDBI Federal representative.
During the interaction,
we also see the 50 year
old and the 70 year old
Mukesh come in with their
points of view. Each Mukesh
is at a different life
stage with a different
dilemma about his future
and a distinct need. The
IDBI Federal representative
answers their concerns
and explains how the policy
will take care of Mukesh
and his family throughout
his life.
|
|
|
| Client: |
| IDBI
Federal Life Insurance |
| |
| Agency: |
|
Ogilvy & Mather, Mumbai |
| |
| Creative
team: |
| Abhijit
Avasthi, Amitabh Agnihotri,
Sameer Sojwal, Mayank Yadav,
Chirayu Palande, Binish
and Gauri |
| |
| Media
used: |
| TV,
Digital |
| |
| Production
house: |
| Corcoise
Films |
|
