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Lowe Lintas Bangalore bags Urban Ladder's creative biz

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MUMBAI: Online furniture company Urban Ladder has appointed Lowe Lintas, Bangalore to handle its creative mandate in India. The agency will assist Urban Ladder in its aim of providing a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes.

With over 1000 products and 25 categories such as wardrobes, sofas, beds, dining tables, storage shelves etc, it has a strong network in seven cities in India including Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad and Ahmedabad. Moreover, this number is expected to grow to 25-30 cities by 2016.

Urban Ladder COO and co-founder Rajiv Srivatsa said, “Over the past two years, we've put in a lot of effort into designing perfect pieces of furniture for many homes across India. We are excited to creatively communicate our design philosophy and vision of making millions of Indian homes beautiful to a larger audience with Lowe Lintas.”

Lowe Lintas Bangalore executive director GV Krishnan added, “The Indian home and furnishing market is pegged at about $20 billion (Rs 1.2 lakh crore), of which the furniture segment accounts for about half. About 90 per cent of the market is unorganized, and is an attractive opportunity for us to build the category and brand Urban Ladder. We are delighted to partner with Urban Ladder in their ambition to be the leader and both brand and business teams have unanimously endorsed our idea and point of view for us to begin our journey.”

The furniture company was launched by co-founders Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. The team aims to provide shoppers with a wide range of contemporary designs and high quality, handcrafted furniture that blends beauty with functionality along with easy accessibility.

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