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“It was time to move on to newer challenges”: Satbir Singh

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MUMBAI: Ending his nine-year long association, Havas Worldwide India managing partner and chief creative officer (CCO), Satbir Singh, has decided to move on.

The man behind last year’s Indian Premiere League (IPL) campaign ‘Come on bulava aaya hai’ has been in the industry for over 20 years. Singh has worked in India's top agencies such as Trikaya Grey (now Grey), Contract, Leo Burnett, Ulka, Ogilvy & Mather and has also to his credit the ‘Incredible India’ campaign and the long-standing radio tagline ‘Bajaate Raho.’

The advertising industry's known food-and-drink connoisseur and sportsman at heart, Singh has been associated with Euro RSCG in various roles, before it was rebranded Havas Worldwide in 2012.

The news of him exiting Havas spread like fire and Indiantelevision.com had a quick chat with the man, who will be associated with the agency till February.

After almost 10 years, what prompted you to quit?

10 years is long enough association. And I think it was time for me to move on to newer challenges. Sometimes offers come your way, which need you to mull and decide your next move.

So have you made up your mind on your next move?

Soon, in a week or so should be able to announce my next move.

What do you have to say about your journey with Havas?

It has been a wonderful journey. In 10 years we have accomplished a lot. We have created some memorable campaigns for Sony Entertainment Television (SET), Dainik Bhaskar, Max New York Life Insurance, Red FM amongst many others.

Parting words for your colleagues…

I will miss them all. And they should continue doing the good work.

And clients…

Havas is a good place; stick with it.

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