26 August 2015 | Volume 41 - Issue No:99   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Media and Advertising
Ogilvy creates unique Raksha Bandhan gift idea for Postpickle.com
Postpickle.com has launched a web film with a rather unique message. The communication created by Ogilvy Mumbai urges brothers to give up the use of the cuss word "behen****'' as the ultimate gift.
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Parryware TVC 2015 Hindi
 
 
 
Storyboard:

This is a simple yet powerful premise of this commercial. The film uses a "through the years" metaphor and is narrated by a woman who tells us about her beautiful life - how she grows from being a 3 year old child to a teen to an adult and finally maturing into a women and then a mother, all captured over the years in a series of beautiful emotional moments. As she looks back she realizes that these moments played out in the bathrooms fitted with Parryware products were enhanced emotionally made her life richer without even realizing it. Yes for who knows us better than our bathroom. Our most personal moments are here when we let the mask drop that is when we are our true selves. This space allows us to be at our most intimate and emotionally bear with ourselves. It's here where we actually get our 'me' time and experience life at its most basic and personal. This film shows us vignettes of life that we may have all seen before but we have never thought about for they are the truths that we take for granted. And that is the beauty of the concept.

 
 
 
Purpose of the ad:

Parryware, India's contemporary bathroom solutions brand today unveiled its all new TVC (TV Commercial) with its central theme as 'Special memories need a special place'.Directed by Anurag Basu, thenew TVC showcases beautiful moments that oneexperiences while growing up. The television commercial (TVC), created by Dentsu will be aired across channels starting 21 August 2015.

 
Director:
Anurag Basu
 
Director of Photography:
Ronnie Sequeria
 
Creatives:
Dentsu
 
Medium:
TV, Digital
 
 
    Watch the Video
 
 
     
MAM | Media and Advertising
ZenithOptimedia bags media duties for Truecaller
This mandate covers all aspects of the company's media planning and buying, and will include digital and OOH duties as well.
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MAM | Media and Advertising
icustommadeit.com launches first radio campaign in India
The campaign was launched in Delhi, Mumbai and Pune in association with Red FM.
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Television | TV Channels
9X Jalwa looks to hook media agencies with Dubsmash challenge
Around 80 - 120 people from every agency will participate in the competition.
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DTH | DTH Services
Videocon d2h adds two new Malayalam channels
 
Television | TV Channels
ZeeQ to launch 'Kahaani Express 2'
 
Television | TV Channels
Nickelodeon and Sonic engage with over 500 schools across India
 
MAM | Marketing
Blogmint launches responsible blogging adoption programme
 
Television | TV Channels
NDTV & Philips present 'Breathe Clean Conclave' 2015
 
Television | TV Channels
Superstar Rajinikanth is back on Zee Cinema with super hit 'Lingaa'
 
Television | TV Channels
Steven Smith finishes the Ashes as number-one ranked batsman
Television | TV Channels
Five reasons why Pro Kabaddi League is a hit and not a hype
 
MOVIES | Hindi
Box Office: 'All Is Well' collects Rs 8.45 crore
 
Television | TV Channels
Viacom18 wins big at Asia's Best Employer Brand Awards
 
iWorld | Over The Top Services
Cyrus Oshidar launches youth centric digital venture 101India.com
 
Regulators | TDSAT
TDSAT pulls up MSO for demanding advance subscription as pre-condition to give signals to LCO
 
Television | TV Channels
M&E stocks take a beating as Sensex crashes 1600+ points; NDTV worst hit
 
Television | TV Channels
Innovative customer initiative from DEN Snapdeal TV-Shop and FreeCharge
 
- Indian ad tech companies try to secure footholds in US, Japan
  Source: Live Mint
   
- Nestle India's new ad will have you missing Maggi more than ever
Source: BI
   
- Indian Tea Association Plans Ad Campaign to Push Price Hike
- You Won't Say Bhen**** After Watching This Ad by PostPickle
- Guess What Happens When Two Ad Journalists Try Their Hands at Advertising
Source: Ad Age India
   
- Playing Safe: Sunfeast Yippee Noodles reassurance ad campaign
Source: FE
   
- Royzez.com to spend Rs 100 crore on marketing, advertising this fiscal
- Belita, on-demand home beauty services brand, raises Rs 2.5 crore from LetsVenture

Source: ET

   
- Homes.com Launches New Local Advertising Program

Source: Promotion World

   
- Lenovo Becomes India's Biggest 4G Smartphone Brand

Source: IB Times

- Tiger Shroff-Shraddha Kapoor to endorse a fitness brand

Source: DNA

   
- 'Reebok brand to re-emerge next year'

Source: The Hindu

   
 
- A Brief History of How Times Square Got So Naked
- Hulu Teams With Facebook's LiveRail and Oracle to Sell Ads This Fall
- Before Trump's Polarizing Political Turn, These 7 Brands Made Him Star of Their Ads
- 10 Tips to Creating the Perfect TV Show Hashtag
Source: Ad Week
   
- Caliente! Spanish tennis star Rafael Nadal shows off his fit body in steamy Tommy Hilfiger ad
Source: Daily Mail
   
- 'No natives please': Kijiji pulls apartment ad for Prince Albert, Sask. after complaint
Source: CBC
   
- 'Maze Runner: The Scorch Trials' Fires Up Ad Spend

Source: Variety

   
- 5 Innovative Ad Tech Companies You Should Know About
Source: Forbes
   
  iOS 9 inspires lust for ad blockers
Source: CIO
   
  TuneIn Launches TuneIn Premium With Ad-Free Radio, Audiobooks, MLB Games
Source: Tech Crunch
   
  Yandex relaunches its mobile analytics platform with detailed ad tracking
Source: TNW
   
     
MOVIES | Hindi
Ajay Devgn's international production 'Parched' to premiere at TIFF
Devgn will also be visiting Toronto to attend the world premiere of the movie.
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MOVIES | Hollywood
AK Madhavan's Assemblage readies maiden animation film 'Blinky Bill'
The movie is slated to release on 17 September, 2015 in Australia with the international release to follow.
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