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Storyboard: |
This is a simple yet powerful premise of this commercial. The film uses a "through the years" metaphor and is narrated by a woman who tells us about her beautiful life - how she grows from being a 3 year old child to a teen to an adult and finally maturing into a women and then a mother, all captured over the years in a series of beautiful emotional moments. As she looks back she realizes that these moments played out in the bathrooms fitted with Parryware products were enhanced emotionally made her life richer without even realizing it. Yes for who knows us better than our bathroom. Our most personal moments are here when we let the mask drop that is when we are our true selves. This space allows us to be at our most intimate and emotionally bear with ourselves.
It's here where we actually get our 'me' time and experience life at its most basic and personal. This film shows us vignettes of life that we may have all seen before but we have never thought about for they are the truths that we take for granted. And that is the beauty of the concept. |
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Purpose
of the ad: |
Parryware, India's contemporary bathroom solutions brand today unveiled its all new TVC (TV Commercial) with its central theme as 'Special memories need a special place'.Directed by Anurag Basu, thenew TVC showcases beautiful moments that oneexperiences while growing up. The television commercial (TVC), created by Dentsu will be aired across channels starting 21 August 2015. |
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Director: |
Anurag Basu |
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Director of Photography: |
Ronnie Sequeria |
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Creatives: |
Dentsu |
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Medium: |
TV, Digital |
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