Television

Innovative customer initiative from DEN Snapdeal TV-Shop and FreeCharge

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MUMBAI: DEN Snapdeal TV-Shop (DSTS) has introduced an innovative deal in association with the FreeCharge, the online recharge platform, to help customers deal with the pain and hassle of missing accessories in their shipment. To compensate customers for a missing part or accessory, or short shipment, the company is offering mobile money as compensation.

Explaining the initiative, Maneesh Goel, the company’s CEO said: “Our experience has shown that customers are anxious about query resolution time in cases where they received a shipment with a missing part or accessory. To considerably reduce the complaint resolution time we now offer mobile money in lieu of the cost of the missing part. It offers our customers a seamless shopping experience and saves them both time as well as money.”

So, for instance, if you have ordered a mobile phone and the shipment was received with the charger missing, DEN-Snapdeal TV Shop will credit into your mobile phone account the precise amount the charger is worth.

This initiative from DEN Snapdeal TV-Shop comes from its collaboration with FreeCharge and is a boon for customers who are not Internet savvy and do not have an email ID. It makes it easier for these customers to have their phones recharged through the call centre. It reduces query resolution time drastically and enhances customer experience.

FreeCharge is India’s leading online recharge platform for prepaid mobile, data cards, DTH and postpaid mobile bill payment. Snapdeal acquired FreeCharge earlier this year in one of the largest deals in the consumer Internet space in India.

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