MAM launches first radio campaign in India

MUMBAI: Pune based online customized merchandise market has launched its first radio campaign in India in association with 93.5 Red FM.

The campaign includes six riveting jingles with the focus on popularising the idea of customisation. The jingles conclude with the phrase ?Jo Bhi Chaho Banwa Lo? or ?You think it....We make it.?

The jingles have been created in association with a Pune based agency. The agency has conferred a witty and an emotional appeal in the jingles to make a deeper connect with the listeners. Launched across three cities namely Delhi, Mumbai and Pune, the brief campaign will be on till 25 August, 2015. As compared to the previous numbers, the footfall on the site has increased by 60 per cent as a result of the active campaign.

The campaign would soon be followed by a series of other campaigns focusing on other radio channels, social media platforms and print., which has just received a funding of Rs 1.7 crore from a series of angel investors has - at its core - a dialogue between the buyer and the creator. It is a twin marketplace that connects bespoke artists, creators and sellers with an avid customer base looking for something that is a reflection of their unique individuality. founder and CMD Raj Iyer said, ?It is enthralling to reach an outsized set of audience and establish a deeper connect with the listeners who are our potential partners.?

Latest Reads
Pet Tales with MediaCom senior business director Ketan R Karnik

Pets are a gateway to escape from everyday's stressful life. There is nothing more satisfying and relaxing than coming home to your 'buddy' and spending some quality time with our little furry friends. Executives that have a stressful and strenuous job love to spend some quality time with their...

MAM Media and Advertising People
Contract Advertising appoints Sagar Mahabaleshwarkar as CCO

Contract Advertising has announced the appointment of Sagar Mahabaleshwarkar as its chief creative officer. With over three decades of experience across leading advertising agencies in India and abroad, Mahabaleshwarkar is a highly feted creative professional with multiple domestic and...

MAM Media and Advertising People
Tata Salt Lite launches its new campaign #TakeItLite to create awareness on “Hypertension” and its symptoms

Tata Salt Lite, a low-sodium salt specially formulated to provide 15% lower sodium than regular salt, launched its new campaign today to spread awareness on hypertension and its symptoms.

MAM Marketing MAM

The Glenlivet, today, launched its new “THE Campaign” in India, celebrating the proposition of definitive moments in life.

MAM Media and Advertising Ad Campaigns
OMD India’s campaign for Dalda shines at Drum’s Social Purpose Awards 2018

Marketing performance company OMD India has announced that its campaign ‘#PehleTum’ for Dalda Cooking Oils won the award for ‘Best Integrated Marketing Campaign’ at the Drum’s Social Purpose Awards 2018 in London last week.

MAM Media and Advertising Ad Campaigns to launch ‘Ghar dhoondhna koi inse seekhe’ campaign

Real estate platform will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani on 7 December 2018.

MAM Media and Advertising Ad Campaigns
Whisper collaborates with Girliyapa to launch ‘Girls Hostel’

As a part of its ongoing #MeriLifeMereRules campaign, Whisper has collaborated with Girliyapa to launch ‘Girls Hostel’.

MAM Marketing Brands

The #foodie millennial generation in India has been flocking to Taco Bell stores in India all year to relish new twists to their favourite food, such as the Naked Chicken Taco and the Crispy Potaco.

MAM Marketing MAM

When your time is right, everything that you touch will turn to Gold. It is this timeless insight that 7Up, the clear lemon refreshing drink is building on as the key insight for its new campaign that says- ‘Golden Times are Here.’

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories