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Purpose
of the ad: |
The thought behind the TVC is to convey the message of new look of the brand by talking about the change in a youthful manner, relating more to a younger audience in a contextual and innovative setting. To bring in a fresh brand appeal that connects well with a Young India…a changing India.
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Storyboard: |
The film visual opens with an Eagle flying high, it zooms down to a group of riders who are seen making their way across rusty rural roads, the visuals show the tyre negotiating tough roads while the young riders go on a 'clean the village' drive. The second visual cuts to a city road where a group of school children find it difficult to cross a busy road; enters TVS TYRES riders who make an impromptu barricade with their bikes halting traffic while allowing the children to safely cross the road. The third sequence shows a newlywed sardharni riding a bike with her soldier husband to drop him at the railway station. The fourth visual shows a newlywed couple using their bikes instead of the customary horse carriage / marriage procession.
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Client: |
TVS Tyres |
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Agency: |
Rediffusion Y&R |
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Creative
team: |
Ogilvy |
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Production House: |
Blink Pictures |
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Media
used: |
Television, Print, Outdoor, Radio & Cinema |
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