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Film industry gears up for Cannes Film Fest; FICCI to set up India Pavilion

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NEW DELHI: The India Pavilion at the forthcoming Cannes Film Festival will be set up once again by the Federation of Indian Chambers of Commerce and Industry (FICCI) in coordinating and on behalf of the Information and Broadcasting Ministry.

The 68th Cannes Film Festival is being held at the coastal city of Cannes in France from 13 to 24 May.

An India Film Guide featuring details of registered participants will also be brought out for distribution during this international fete at the Pavilion.

A major film delegation led by officials of the Ministry is expected to attend the meet.

The India Pavilion will be showcasing Indian cinema across linguistic, cultural and regional diversity with the aim of forging an increasing number of international partnerships in the realms of distribution, production, script development and technology, and promoting film sales and syndication.

Promoting India as a film destination will be a major emphasis this year and details will be given about the advantages of filming in India. FICCI will help book structured B2B meetings with foreign participants; and organize networking events.

In addition, it will display trailers of films even from those who are not going to Cannes for showing at the Pavilion. Brochures and other literature about films and film festivals in India will also be displayed at the Pavilion.

Apart from this, the National Film Development Corporation (NFDC) will put up a separate stall in the Cannes Film Market.

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