MAM

Jabong unveils new ad campaign celebrating individuals

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/04/02/jabong.jpg?itok=J1FgA8Y5

MUMBAI: Online multi-brand fashion website Jabong.com has unveiled a new promotional campaign with the tagline - “This is who I am. This is what I believe in.” Jabong took up the task of encouraging people to embrace their uniqueness, last year, with its 360 degree campaign - Be you.

This season however, it goes a step further and shows what ‘Be You’ means for different individuals. The three TVCs, which will be aired across various channels, have been creatively scripted and shot across length and breadth of India. They capture aspirations, dreams, thoughts and personal styles for people who have chosen to break free from the norm and followed their own style and passion.

The TVC, which will be aired across channels, has been innovatively shot featuring the life stories of young individuals from different walks of life. The TVC reiterates the idea of self-direction and freethinking, unescorted by the stringent norms of the society. It inspires lateral thinking and affirms fashion as a mode of unorthodox expression.

Jabong.com founder and managing director Praveen Sinha said, “Post tasting success with the launch of ‘Be You’ campaign last season, our team decided to take the winning streak forward and give a different dimension to it in the second season. Jabong.com is constantly innovating to churn out something new for its customers; we let out a spark of individualism last season and we plan to sustain it with this TVC in its second inning. The TVC is very simple in terms of the message it plans to send out, chase yourself, not the word.”

Created by Bang in the Middle, with different films, weaving different stories, this year’s plan is much grander and bolder. Instead of just telling people to follow their own star and break free, it shows the stories of people who dared to be themselves.

Bang in the Middle COO Prathap Suthan added, “Last year around when we launched the philosophy of ‘Be You’, we were pretty much convinced that it gave enough and more encouragement to young India to be proud of themselves and to go ahead and be what they wanted to be. Jabong being the one brand that would support and inspire them on their self-discovery and conviction with the widest range of fashion. Ready with ideas to help express themselves across the days and nights of their journeys. The campaign was a balanced act of liberation, and pushed people to go beyond the shallow definition of fashion, and gave them the freedom to stand up and be themselves: beLeaders instead of followers.”

“This time around, instead of a common philosophy, we are bringing to life stories of individuals, how they choose to live their lives and how they use their minds to create a niche for themselves. More importantly, these ads also surf the top of emerging social trends and try to present the changing faces of the country. Young India is a more confident, globally conscious, and empowered lot of people. And all you have to do is look around to find youngsters living life the way they want and successfully at that. Jabong is at the cusp of being the one positive pat on the back for these millions of dreamers and thinkers and doers who will do India prouder than ever,” added Suthan.

Bang in the Middle CSO Naresh Gupta said, “Today fashion is just not an external style statement, it is how you live, the choices you make, the statement you want to make. It is not about rebelling, or being different for sake of being different, it is about living by your own conviction. We started the journey with the previous campaign; we are making an even stronger statement with this seasons campaign. We have tried to capture the new ethos of the young trendy Indians to make the brand the real fashion choice for them.”

This campaign is a mouthpiece for the youth that has risen above the herd and retained its true identity. Jabong, with these new ads, exemplifies what ‘Be You’ means. The TVC includes a 30 second couplet narrating the tale of a young couple in a live-in relationship, defying the societal customs and avowing to stay true to their individual beliefs.

An additional 60-second film is shot for digital promotion encapsulating the dreams of young India and how they are pursuing their unique entities, away from the social orders. Two more commercials chronicling journeys of the protagonist follow as well this season.

The TVC is an ode to triumphant success Jabong has consolidated in a short span of time owing to a noteworthy response it has amassed since its inception.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Sudhanshu-Vats-800x800.jpg?itok=eglcJLds
Viacom18 cracks down on counterfeit merchandise

MUMBAI: In its bid to counter the growing menace of counterfeit merchandise, Viacom18 Media Pvt. Ltd. had undertaken an investigation that led to a raid in Mumbai’s market Abdul Rehman Street. Viacom18 Media is one of India's fastest growing entertainment networks and a house of iconic brands that...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Gopa%20Kumar.jpg?itok=GVGZkfZU
Isobar India Bags Digital Mandate for FOX Life and NatGeo India

MUMBAI: Isobar India has been appointed as the digital partner for Fox Networks Group's flagship channel brands, National Geographic and Fox Life. The agency will handle their digital and social media mandates. Speaking on the appointment, Fox Networks Group vice president content and...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/ITV-Inside-800x800.jpg?itok=YBE8YC5X
Music, Online and BJP crash FMCG party in weeks 1 to 6 of '17

BENGALURU:FMCG advertisers had 92.25 percent of the share of television advertisement insertions among the total TV ad insertions by top 10 advertisers across genres list in weeks 1 to 6 of 2017 (Saturday, 31 December 2016 to Friday, 10 February 2017). Of the total of 1,862,229 insertions by top...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Robby%20and%20Thiagaraja-800x800.jpg?itok=JyAOVA96
FCB creates Blue Star 'cooling' campaign

MUMBAI: Blue Star, known for its unmatched innovation, has yet again taken the ‘Precision cooling’ of their inverter AC to a whole new level where it allows setting the temperature in decimals. The new commercial, conceptualized by FCB Interface ratifies Blue Star’s USP in the latest brand campaign...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Mukesh-ambani-800x800.jpg?itok=RibrG5F-
Jio & Uber partner to enhance digital experience

MUMBAI: Reliance Jio and Uber have announced a strategic partnership aimed at bringing the benefits of Jio Digital Life ecosystem to their users. As part of the partnership, Jio and Uber will work together and explore various opportunities to progressively enrich and enhance the digital life...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Arun-Mehra-800x800.jpg?itok=P06dVLGr
WWO wins digital mandate for SRK’s Red Chillies

MUMBAI: Reliance Entertainment’s digital marketing and advertising agency, World Wide Open (WWO), has won the digital media duties of Shah Rukh Khan’s production house Red Chillies Entertainment.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/ultimate%20%281%29.jpg?itok=1qW0bVat
Play Games24x7 launches new TVC for Ultimate Teen Patti

India’s leading mobile games studio, Ultimate Games, has launched an exciting new TV Commercial (TVC) for its highly successful Ultimate Teen Patti app. The TVC captures the intense emotions and gameplay experienced by a Teen Patti player. Ultimate Games is a wholly owned division of Play Games24x7...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Anil-Rai-Gupta.jpg?itok=UJQsh9sx
Havells India eyes consumer durables; to acquire Lloyd brand

MUMBAI: It’s made its mark in the electrical appliances and components sector, courtesy it highpowered media and advertising blitz in TV and in print. Now branding champion Havells India is looking to replicate that feat in the consumer durables business sector too. Over the weekend the company...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/fugay%20%281%29.jpg?itok=kmsUyQXU
Fugay: Playworx facilitates association with Richfeel

Fugay, the top starrer and the much-awaited Marathi comedy drama film has already hit the screens, and one of the most successful films at the box office this year. ITW Playworx, an arm of ITW Consulting, has facilitated a successful association between Richfeel and Fugay (the much-awaited comedy...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories