17 September 2014  | Volume 39 - Issue No:69   FacebookTwitterYouTubeYouTube
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MAM | Media and Advertising
GroupM launches India Digital Playbook 2014-15
The annual report aims to highlight the opportunities for brand advertisers' in the digital marketing space.
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Hands are made for love!
 
Storyboard:

The TVC begins with two little kids enjoying a pillow fight with each other while a voice-over says 'Hands are made to Play'.

The next frame shows a little girl carrying a Halloween pumpkin for trick-or-treating. The voice-over adds- 'Hands are made to Share'.

The next frame moves to show a couple enjoying an evening together with the voice-over saying 'Hands are made for Joy'. The film then moves on to show the PureClean multi-functional bidet seat which are positioned as 'Hands-free hygiene for everyday routine'.

The final voice-over says 'Hands are made for Love'

 
 
Agency:
Ogilvy, Gurgaon
 
Client:
Kohler
 
Creative team:
Ajay Gahlaut, Nitin Srivastava, Sangita Dev, Ojasvi Mohanty, Shreyansh Byala
 
Production House:
Flying Pigs Production
 
Purpose of the ad:
As the world moves onto better hygiene and cleanliness habits, Kohler aims to promote the same in India, providing a hands-free solution with PureClean.
   Watch the Video
 
MAM | Media and Advertising
#fame to invest 10 million dollars across six countries
The end-to-end digital services network, which aims to reach out to 5000 channels, will soon launch a slew of digital shows including 'School of Style' by Karan Johar.
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IWORLD | E-Commerce
After Tata Housing, Snapdeal now ties up with Croma
Snapdeal.com would create Croma's Flagship Store on its portal to sell electronic items including mobiles, tablets and laptops.
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MAM | Media and Advertising
iProspect Communicate 2 wins digital mandate of Shaze
The partnership aims to strength the expertise of the two organisations.
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REGULATORS | TDSAT
DoT challenges TDSAT judgment on 3G roaming services in Supreme Court
 
TELEVISION | TV Channels
CNN-IBN elevates Radhakrishnan Nair to managing editor
TELEVISION | TV Channels
Discovery Channel to premiere 'Revealed: World's Biggest Election'
 
 
TELEVISION | TV Channels
'Bigg Boss’ Kannada continues to peak in season 2
 
TELEVISION | TV Channels
Shemaroo IPO opens on 16 September
 
TELEVISION | TV Channels
CFL Derby watched by 19.7 lakh viewers on Jalsha Movies
 
Movies | Hindi
'Finding Fanny' wins at the BO
 
MAM | Media and Advertising
Adobe and Publicis Groupe team up to deliver a global marketing platform
 
REGULATORS | TRAI
Govt sending wrong signals to foreign investors by delaying digitisation: Rahul Khullar
 
MAM | Media and Advertising
Starcom MediaVest Group India bolsters its senior team
- Online Video Advertising Provider Videology Is On Track To Hit $300 Million In Revenue This Year
- Facebook Wants To Know Why You Hate Its Ads
- An 11-Year-Old Kid Just Filmed A Snarky Attack Ad Against Andrew Cuomo
Source: BI
   
- Two Odisha MPs in Parliamentary Ad hoc Committees
Source: Orissa Diary
   
- Google's roadblock for Android One on Zee
Source: BS
   
- Hollywood's old-time star makers swooping in on YouTube's party
- SABMiller launches premium strong beer brand
Source: Live Mint
   
- Ranbir Kapoor joins Shah Rukh Khan as brand ambassador for TAG Heuer
Source: DNA
   
- India's entertainment, media sector revenue to cross $37B by 2018
Source: VC Circle
   
- By-election lesson for BJP: Ditch Yogi Adityanath's brand of rabid Hindutva
Source: First Post
 
- Brands Sound Off on the NFL's Brutal Episodes
- PayPal Strikes Blow Against Apple in New Ad Campaign
- Top 10 Web Series Videos: Buzzfeed Imagines Disney Dating Disasters
- Twitter Bolsters Audience-Based Ad Targeting
Source: Ad Week
   
- Bud Light posts first Whatever USA ad on YouTube
Source: Gazette
   
- Dentsu Aegis: Global ad spend forecasts show 'market optimism'
Source: The Media Online
   
- Kenalkan ini Sheili, Anggota POM TNI AD yang Cantik
Source: Detik
   
- Bordighera: mercoledì visita guidata ad alberi monumentali e vegetazione esotica
Source: Bordighera
   
- Festeggiamenti in onore della Madonna delle Grazie ad Isola del Liri: ecco il programma
Source: Isola 24
   
- Giudice ricusabile se ha già applicato il patteggiamento ad un coimputato
Source: Altalex
   
MOVIES | Hollywood
Manhattan Short 2014 to be held in India
The three-day fest will be held in Mumbai from 3 -5 October. The festival will screen the 10 best short films that have been selected from across the globe
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MOVIES | Hindi
Another first for 'Happy New Year'- music launch streamed live
The worldwide music launch event was streamed live on YouTube and on the official website of Happy New Year.
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