iWorld

After Tata Housing, Snapdeal now ties up with Croma

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2014/09/16/croma.jpg?itok=fUeQ4ME2

MUMBAI: Tata Group promoted electronics retail chain Croma and Snapdeal.com have entered into a strategic partnership to sell products online.

According to the press release, Snapdeal.com would create Croma's Flagship Store on its portal to sell electronic items including mobiles, tablets and laptops. The two will jointly work towards market development initiatives, establish joint collaboration on customer and vendor outreach programmes and category development.

Talking about the collaboration, Snapdeal CEO Kunal Bahl said, “This is a big moment for us, where Croma and Snapdeal.com will now leverage their offline and online presence respectively and work jointly to offer a more holistic shopping experience to consumers across the country.”

Both brands would also be looking at exclusive launches of products and brands belonging to the select categories.

Infiniti Retail MD & CEO Ajit Joshi said, "Today's dynamic retail industry demands an infrastructure that is equally robust on the online and brick-and-mortar fronts.”

"Omni-channel retail is undoubtedly the way forward in the Indian retail industry, and therefore the association is designed to enable Croma and Snapdeal to leverage from each other’s strengths, to provide a winning proposition for customers and business alike," he added.

This is second tie-up of Tata with the New Delhi-based e-commerce major after its chairman Ratan Tata picked up a stake in the portal. Last month, Tata Value Homes, a 100 per cent subsidiary of Tata Housing, entered into a first-of-its-kind, strategic and exclusive partnership with Snapdeal.com to sell residential properties.

Infiniti Retail Ltd, a 100 per cent subsidiary of Tata Sons runs Croma stores. Launched in October 2006, Croma has 96 outlets across 16 major cities of India and sells over 6000 products.

Started in February 2010, Snapdeal.com is country's online marketplace.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/sonyliv.jpg?itok=6A03BZGt
SonyLIV and Amazon Pay partner to offer a convenient and easy digital payment option for viewers

MUMBAI: In its efforts to make payment getaways more convenient for consumers, SonyLIV, India’s first premium video on demand (VOD) platform, has partnered with Amazon Pay, adding another secure payment option on its platform. While the service is already available for the subscribers, the cashback...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/BYTEDANCE.jpg?itok=gD7U6pO7
ByteDance plans to invest in Indian content startups

MUMBAI: ByteDance, the parent company of popular video sharing app TikTok, has plans to delve deeper into the Indian content market. In order to create a bouquet of apps to target new audiences, the Chinese company will invest in Indian content startups. As per a Mint report, ByteDance has set up a...

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/hotstar.jpg?itok=clTTF8yi
Real-life drama series ‘The Loudest Voice’ launches on Hotstar Premium

MUMBAI: Based on a book by Gabriel Sherman, ‘The Loudest Voice’ is a seven-part limited series that brings forth events around the life of Roger Ailes, the former CEO of Fox News. Focusing primarily on the past decade, the series touches on defining moments in Ailes' life, including his experiences...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/netflix.jpg?itok=fRaUc0Eu
Jio GigaFiber drops to third position in Netflix ISP Speed Index ranking for June 2019

Reliance led broadband service Jio GigaFiber has dropped to third position as per Netflix ISP Speed Index rankings of June 2019 in India. Earlier it had a speed of 3.53 Mbps which has now dropped to 3.49 Mbps. 7 Star Digital has been ranked as the fastest broadband service in the country with 3.54...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/sam.jpg?itok=vcjkSWfk
Hotstar dominates OTT reach statistics

Star India-led Hotstar is the chart leader of the Indian OTT market. According to a report by Install metrics, Hotstar has the highest market share of 45.88 per cent as of March 2019. According to another report by Data Intelligence & Management Platform KalaGato, Hotstar leads the reach market...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/yogesh.jpg?itok=HWndD4D4
ZEE5 appoints Yogesh Manwani as head, news & stories

MUMBAI: ZEE5, India’s fastest growing OTT platform has appointedMr. YogeshManwani as Head, News & Stories. Commenting on the new appointment,Taranjeet Singh,Chief Revenue Officer and Business Head, New Projects, ZEE5 Indiasaid, “News is a dynamic space which is constantly changing and evolving....

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/zee5.jpg?itok=3XQot8dz
ZEE5 announces pyschological thriller ‘Posham Pa’

MUMBAI: ZEE5, India’s fastest growing OTT platform announces ‘Posham Pa’, a psychological thriller starring actress Mahie Gill, Sayani Gupta and Ragini Khanna in a never seen before avatar. Directed by national award-winning filmmaker Suman Mukhopadhyay, written by Nimisha Misra and produced by Ten...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/16/netflix.jpg?itok=SUVvqB1G
Netflix announces five new original series across a variety of genres

MUMBAI: Netflix today announced five new original series across a variety of genres including Young Adult, drama, thriller, horror and comedy. With deadly zombies, scary gangsters and daring friends, these incredibly diverse Indian stories are for mainstream audiences in India and around the world. 

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/jio.jpg?itok=iqSCblTi
Jio furthers its commitment to reduce gender gap in digital adoption

MUMBAI: Jio, the world’s largest mobile data network, has today announced that it has partnered with GSMA’s Connected Women Initiative to bridge the gender gap in digital adoption and digital literacy among women in India. Jio and GSMA will work towards empowering more women with increased access...

iWorld e-commerce

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories