11 March 2014  |   Volume 37 - Issue No:46 FacebookTwitterYouTubeYouTube
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MAM | Media and Advertising
Rana Barua promoted as the CEO of Contract Advertising
The elevation comes in as recognition of the stability and growth that Contract has had in the last one year.
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'A best friend for life's journey', says Chevrolet
 
Client:
Chevrolet
 
Product category:
Automobile
 
Storyboard:

The new ad for the Equinox shoes shows a woman walking an elderly golden retriever. Then it travels back in time to show everything they've been through together.

The dog is shown comforting her after her first break-up, riding in the backseat as she learns to drive and going to college with her.

In the end, she is shown picking out the golden retriever from a basket of puppies to name her 'Maddie'.

 
 
Agency:
MOFILM (Canada)
 
Media used:
Television
 
Production House:
The Herd Films
 
Creative Team:
Caitlin Byrnes, Chris Cannon and Lloyd Lee Choi
 
Purpose of the ad:

To showcase that a car from the Chevrolet brand will always be there like a loyal dog does.

  Watch the video
 
 
 
MAM | Media and Advertising
Haresh Nayak takes charge as regional head, Posterscope
He is report to global CEO Annie Rickard and Dentsu Aegis Network south Asia chairman & CEO and Posterscope & PSLive Asia Pacific chairman Ashish Bhasin.
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MAM | Marketing
Dentsu wins three awards at AdFest 2014
The agency won Agency of the Year, Agency Network of the Year and Interactive Agency of the Year in the special wards category.
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MAM | Marketing
AdFest 2014: India brings home 26 metals
McCann Erikson got the highest number of metals followed by JWT India and Grey Worldwide .
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MAM | Marketing
UK TV ad market reached record high in 2013
 
TELEVISION | Production House
CA Media elevates Rajesh Kamat to Asia Group COO
 
MAM | Marketing
Eric Cevis Appointed President of Global Wholesale at Verizon
 
TELEVISION | TV Channels
CNN-IBN & IBN7 launch Open Mike on 10th March
 
MAM | Marketing
Percept/H carries out the creative duties for Arise India's ad campaign for Asia Cup 2014
 
TELEVISION | TV Channels
Kon Hoeel Marathi Crorepati - Marathi television's 1st 1 Crore Winner
 
TELEVISION | TV Channels
Sun TV Creates Guinness World Record
 
TELEVISION | TV Channels
'ETV News Bangla' launch today
 
TELEVISION | TV Channels
India TV eyes 35 per cent revenue increase in this election year
 
TELEVISION | TV Channels
Sun TV Creates Guinness World Record
 
TELEVISION | Production House
CA Media elevates Rajesh Kamat to Asia Group COO
 
TELEVISION | Production House
India Inc. puts up a great show on 'CEo's Got Talent'
 
TELEVISION | TV Channels
Channel V gets bigger, better, post refresh
 
MOVIES | Hindi
Word of mouth improves Queen's weekend collection
 
  
 
- Pennsylvania lawyer's ad starring smiling thugs draws criticism
Source: IBN Live
   
- Finally, A Beautiful Ad For Animal Adoption That Won't Leave You In Tears
Source: Business Insider
   
- Brands and retailers team up to offer 0% EMI schemes
Source: Economic Times
   
- Brands must play proactive role in consumer safety and eco-compliancen
Source: Business-Standard
   
- Chiquita brands to buy Fyffes to form biggest banana company
Source: Live Mint
   
- Fourth edition of Ad:tech India announced
Source: TOI
   
- Central agencies busy tracking poll funding
Source: India Today
   
- Viber India ropes in BBH India as creative agency partner
Source: Media Mughals
   
- Now, Vodafone comes under Intelligence Agencies' radar for leaking information to Britain's Government Communications Headquarters
Source: Telecom Tiger
  
 
- Fox Cancels Raising Hope
- Jeff Goodby Explains What He Learned at SXSW This Year
- Here Is a SXSW Speaker Who Just Put What We're Doing in Perspective
Source: Ad Week
   
- Israeli digital ad firm Matomy seeks London listing
Source: Haaretz
   
- Advocacy Group: Ad Research Overlooks Disabled
Source: Ad Age
   
- Mark Begich targets Kochs in first TV ad
Source: Politico
   
- Advertising.com co-founder John Ferber is growing another ad company, but sees a future in drones and health research
Source: Biz Journals
   
- New Ad Released as Minn. Lawmakers, Liquor Stores Battle over Sunday Sales
Source: KSTP
   
- UK mobile ad spend forecast to overtake newspaper expenditure
Source: FT.Com
   
- Blue Calypso's DashTAGG Chosen as ad:tech San Francisco Official Mobile Gamification Platform
Source: Nasdaq
  
   
MOVIES | Hollywood
BBC Films, Shine Pictures acquire film rights to 'The Farm'
Tom Rob Smith's prior novel, "Child 44," is currently being turned into a film starring Tom Hardy and Noomi Rapace.
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MOVIES | Hindi
Mahesh Bhatt presented the staged version of 'Arth'
After almost six months of announcing a theatre adaptation of the classic film 'Arth', the play finally went live on stage in the capital recently.
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