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UK TV ad market reached record high in 2013

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MUMBAI: According to last year’s complete revenue figures released by Thinkbox - compiled on the basis of figures provided by UK’s commercial broadcasters - the total TV advertising revenue in UK rose 3.5 per cent in 2013 to ?4.63 billion ($7.75 billion).

Last year marked the fourth consecutive year that TV ad revenue had growth in the UK. TV ad investment is forecast to increase again this year, boosted by the World Cup in Brazil. The Advertising Association/Warc predicts growth in revenue for the TV ad market of six per cent in 2014.

There were 737 new or returning advertisers to TV for the year, accounting for two per cent of total TV ad revenues. TV advertising prices for the year were also the cheapest on record, some 38.5 per cent less expensive than 20 years ago.

Commercial impressions (the number of TV ads watched at normal speed) during 2013 were up 1.6 per cent on 2012, and have grown by 10.4 per cent over the last five years. The average viewer watched 47 ads a day. This is four ads more a day than five years ago. Collectively UK watched an average of 2.8 billion ads a day in the first half of the year.

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