Exide Life Insurance has launched its first advertising campaign following its recent rebranding from the erstwhile ING Vysya Life Insurance. Given that the foremost task is to build brand salience with greater focus on creating relevance of the brand in context of life insurance, a high intensity brand campaign has been rolled out. Keeping in line with the brand essence, the campaign communicates a key message that to ensure your long journey of life is a happy one; you need someone known by your side through the ad film.