The duo have rolled out a TV commercial which is running on all TV channels which seeks to garner public opinion against high entertainment taxes levied on the industry. continue
reading...
Gionee to take on established players
Client:
Gionee
Agency:
AndAnd
Product
Category:
Electronic
Production
House:
Doctor Films
Purpose
of the ad:
To evoke pride and envy, depending on whether you have it or don't.
Creative Team:
Anand Suspi
Storyboard:
The TVC was shot in Bangkok.
Gionee is a new entrant and it's quite natural for some smug consumers to be dismissive. The aggressive approach is to put things in perspective for them. The idea is not only to convey how fabulous the smartphones are but also how relatively superior we are to the choices the consumer has.
