Rebranded Eikona locks its focus on neutral, one stop solution for Earned Media Management

MUMBAI: A decade old now, Eikona, the neutral Public Relations Audit arm of TAM Media Research, is embarking on its next journey. After having set many proactive PR measurement & audit benchmarks for the industry, a vibrant and freshly rebranded Eikona is all set to aid the Brand Custodians (Client Organization & its Agencies), with end to end solutions on Brand Management through Earned Media. The objective is to play an intrinsic role in helping Clients & Agencies at every step of their Brand Communications Planning, Execution and Review process.

Towards this, Eikona shall offer holistic, neutral, one stop research and data solutions for Earned Media management. Eikona?s service span will include helping Brand Custodians Listen to the Mood of the Market, Set Communications Targets, Monitor Execution, Audit & Advisory and finally, establish Earned Media?s impact on (Corporate/Product) Brand Reputation.

TAM Media Research CEO LV Krishnan said, ?Our organization is very uniquely placed. While through TAM & RAM we help the industry understand the TV & Radio consumption patterns & dynamics of Indian consumers, what makes us come a full circle is our ability to not only monitor & correlate a brand?s Paid Media initiatives through ADEX and but also the Earned Media initiatives through Eikona. These data sets help industry scientifically understand and correlate brand?s Visibility as well as its Reputation.?

Explaining Eikona?s focus on Earned Media management, Eikona Sr. VP,Siddhartha Mukherjee said, ?We are living in a Reputation Economy. Here is where, Earned Media is fast moving towards the centre stage of any Brand Building or Sustenance exercise.  While the need to manage this space has become quintessential, it is the methodology of managing & leveraging Earned Media that is becoming a complicated combination of art & science. Eikona will focus its energies in helping Brand Custodians with step by step, end to end solutions starting with Communications Planning, Execution checks, Audits & Advisory, and finally, helping establish Earned Media?s impact on Brand Reputation scores.?

In India, the definition of Earned Media is quite different from that of the Western markets. Adding on, he said, ?The western world has already transitioned deep into the Online world. Web portals, news websites, social media platforms comprising of blogs, chats forums etc. comprise of 70-80% of their average daily time spent on overall media consumption. However, in India, offline mediums like Print (Newspapers & Magazines) & TV News Channels comprise of similar majority numbers! This is what makes Earned media management in India offline skewed. Which is why, the western definition of ORM ? Online Reputation Management - should be more appropriately positioned for India as Offline Reputation Management.?

Latest Reads
Media Worldwide launches Bangla Talkies

Music channel network, Media Worldwide Ltd has announced the launch of an all new channel Bangla Talkies.

Television TV Channels Regional
COLORS launches an epic tale of good vs. evil - ‘Vish Ya Amrit: Sitaara’

COLORS, India’s leading premium Hindi entertainment channel is strengthening its leadership in the fantasy and supernatural genre with the launch of ‘Vish Ya Amrit: Sitaara’

Television TV Channels GECs
First Promo of Pro Volleyball League goes on air

With the league a couple of months away, volleyball fans across the country were treated to the first promo of Pro Volleyball League on Wednesday.

Television TV Channels Sports
CNN Digital appoints new head of CNN Digital Asia

CNN Digital has appointed Brett McKeehan as Director, CNN Digital Asia. Based in Hong Kong, McKeehan will lead the Asia-Pacific team and have editorial responsibility for content coming from teams across the region for CNN Digital’s global audience.

Television TV Channels News Broadcasting

Located 46 miles off the coast of Belize, the Blue Hole is known around the world for its crystal-clear water and its abundance of sharks and sea life.

Television TV Channels Factual @ Discovery
“Meet the Drapers”, the crowdfunding reality show by Sony Entertainment Television, is again on the hunt for the next big idea; Season 2 going global

“Meet the Drapers” Season 1 debuted the world’s first crowdfunding-based startup reality show in 2017-2018, featuring the Drapers -- Silicon Valley’s legendary VC family - and was an immediate success in the Americas.

Television TV Channels GECs
Kids most benefited genre in Chrome DM week 46

With a growth of 1.07 per cent, the kids genre in all India 1 lakh+, marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics and Media. Discovery garnered the highest OTS in kids’ genre with 90.5 per cent.

Television TV Channels Viewership
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories