He did not detail to how much, nor did he say by when. But the announcement seems to have got industry confused. continue
reading...
Mercedes-Benz wants consumers to say "AH MY GOD"
Client:
Mercedes-Benz India
Agency:
CreativeLand Asia
Product
Category:
Automobile
Creative Team:
Sajan Raj Kurup
Purpose
of the ad:
to reach-out to newer target groups with the CLA 45 AMG campaign introducing the AMG brand to a younger & aspirational Indian audience
Storyboard:
Mercedes-Benz India's first ever India specific TVC transports fascination, perfection and emotion of brand AMG to the country's first 'Compact Performance Sedan'.
Looking at the marketing strategies, one can easily say there was a toe-to-toe competition between Nike and Adidas, this Word Cup season. continue
reading...
With Appan Menon, SP Singh and now Jehangir gone too soon, many are questioning if the high pressure life of TV news journalism is getting to those in it? continue
reading...
The DIFF Film Fellows initiative strives to reach out to Himalayan filmmakers to help them by conducting master classes and workshops. continue
reading...
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