iWorld

Myntra signs Kangana Ranaut as Brand Ambassador and Face of DressBerry

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2014/07/14/myntra.jpg?itok=WGS9PGKt

MUMBAI: Myntra.com, India’s largest fashion e-tailer, has brought on-board Bollywood’s latest “Queen”, Kangana Ranaut, as its brand ambassador and the face for its fast fashion in-house brand DressBerry. With her recent mega hits like Queen, Revolver Rani and her previously unforgettable role in Madhur Bhandarkar’s ‘Fashion’, Myntra saw Kangana as an ideal choice for endorsing its bold and stylish range of apparel and accessories.

As the brand ambassador, Kangana Ranaut will be featured in some of the promotional initiatives by Myntra.com, helping build a strong connect between the brand and its fans across the country. To begin with, the two-time Filmfare award winner will be the face of a young, confident and fashionable brand ‘DressBerry’, dedicated to young women. Myntra launched DressBerry in 2013, and within a span of 15 months, it has gained commendable popularity, making it one of the largest selling women's western wear brands on Myntra.com.

Expressing her excitement on the association with Myntra.com and Dressberry, the renowned actress, Kangana Ranaut said, “I am excited to be the brand ambassador for Myntra.com and happy to be the face of DressBerry, Myntra’s fast fashion women’s wear brand. When I came across DressBerry, I took an instant liking to it. Besides the apparel, it is the attitude of ‘Fun, Flirty and Feminine’ reflected by the brand that appeals to me." 

She further added, "Myntra provides shoppers the opportunity to access everything that a fashion fanatic can dream of, at affordable prices. Brands like Myntra.com are also providing access to youth in smaller towns to shop for their favourite brands as they are equally aspirational and want to look good just like their counterparts in larger cities.”

Speaking on the celebrity association, Myntra CMO Vikas Ahuja said, “Myntra is a youth fashion brand, presenting the latest trends for men and women who are bold and stylish in the way they carry themselves. Just like Kangana Ranaut. I believe this partnership will strengthen Myntra’s position as India's preferred online fashion destination and will mark a new step in DressBerry's evolution."

DressBerry hosts a wide and diverse range of collection for young women across tops, dresses, jackets, bottoms, jumpsuits, nightwear and accessories, starting at just Rs 249 up to Rs 1999.

Myntra.com ventured into private brands in December 2012 and has since developed a strong portfolio of eight private brands including Roadster, HRX by Hrithik Roshan, Sher Singh, Anouk, Kook N Keech and Mast & Harbour among others.

Myntra.com also recently collaborated with the popular Bollywood actor Ranveer Singh for its in-house brand – ‘Roadster’ and Lisa Haydon as its brand ambassador while the ravishing Chitrangda Singh and the charming Abhay Deol, were voted as the Fashion Icon of the Month for May & June, 2014.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/vod.jpg?itok=SOGzI1_I
Voot brings BBC's famed non-scripted original about social media madness today

Scaling a treacherous mountain pass, battling wildlife and river rapids in the forests and beating the gruelling desert sun - Can you survive and stay alive in these harsh, uninhabited terrains with the help of just a Smartphone and a data strong network?

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Gaurav_Gandhi-800x800.jpg?itok=dsFNa5Dc
Gaurav Gandhi says PWA enhanced content consumption experience as Voot triumphs at IBC

MUMBAI: Content is the king, but technology is the supreme general. Voot has won the coveted International Broadcasting Convention 2017 (IBC2017) Innovation Award for Content Distribution for its Progressive Web App (PWA) product - Voot Lite, in Amsterdam on 17 September. Viacom18’s ad-supported...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Asian-OTT.jpg?itok=jkZSqP_H
Asian OTTs use global, local content, AVoD and SVoD mix to consolidate position, says report

MUMBAI: Over-the-Top services are steadily gaining traction in APAC, but succeeding in a highly diverse and price-sensitive market will entail a thorough understanding of consumer preferences and intent.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Ajit-Mohan-Hotstar.jpg?itok=ichXXX0D
Hotstar to stream Emmy Awards in India on 18 Sept

MUMBAI: It is bringing the world to India and taking India to the globe!

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/Jennifer-Batty.jpg?itok=NWDvanfB
Hooq hooks CBS’ Jennifer Batty as CCO

Earlier this year, OTT service Hooq cofounder and chief content & distribution officer Krishnan Rajagopalan relinquished his post, which lay vacant. Today, the burgeoning SVOD’s service’s CEO Peter Bithos announced that the position has been filled as a replacement has been found in former RTL...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/Reed%20Hastings%20and%20stephane%20richard.jpg?itok=-6AYW8aX
Netflix: DreamWorks' Cobb to lead kids, family content team, deal with Orange renewed

MUMBAI: Two significant developments have taken place at Netflix, a leading internet entertainment service with 104 million members in over 190 countries, including India, enjoying over 125 million hours of TV shows and movies per day, including originals. Orange and Netflix have inked a major...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/twitte_2.jpg?itok=0S9CtgTr
Hoichoi original adult-comedy Dupur Thakurpo campaign launched

MUMBAI: In the run-up to Hoichoi’s launch, SVF has rolled out an innovative social media campaign to promote its upcoming original web series, an adult-comedy, Dupur Thakurpo.

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/14/bharti-airtel.jpg?itok=h9qSs7Hw
Airtel forges partnership with Korean mobile broadband co SK Telecom

India's largest telecommunications services provider Airtel will partner Korea's SK Telecom to potentially create the country's finest telecom network and leapfrog into being a next-gen future-ready telco.

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/14/Untitled-1.jpg?itok=zhWR222P
Wireline broadband subs base falls, overall broadband subs base grows

BENGALURU: India’s wireline broadband internet subscriber fell further by 1.04 percent in the month ended 31 July 2017 (Jul-17) as compared to the previous month (Jun-17, month ended 30 June 2017). Earlier, the wireline broadband internet subscriber base had eroded by 0.11 percent in the month...

iWorld Broadband

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories