14 July 2014  |  Volume 39 - Issue No:24 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
   
 
MAM | Media And Advertising
Missed call from FB will accelerate digital engagement: Valerie R Wagoner
Indiantelevision.com speaks to ZipDial Founder and CEO Valerie R Wagoner to understand the success story behind her agency’s partnership with Facebook for its latest missed call ad inventory.
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Asian Granito debuts in cinemas with 'Sapne Huye Apne'
 
   
 
Client:
Asian Granito
 
Agency:
Tiger Advertising
 
Product Category:
Sanitary Wares
 
Production house:
Mirror & Smoke
 
Purpose of the ad:
The rationale behind this initiative creating a realisation that Asian Granito India Ltd, through its innovative products, is inseparable part of the dreams of people.
 
Storyboard:

The new 'Sapne Huye Apne' TVC will run in 5 different languages across movie halls. This two-month long intensive advertising campaign will enable the company to make a direct connect with its end target audience through their favourite passions - movies.

 

   
 
MAM | Marketing
Philips India adds celebrity quotient to its male grooming category
The brand has roped in Arjun Kapoor for its 360 degree marketing campaign.
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TELEVISION | TV Channels
Synopsis of Travel & Tourism Advertising on TV during Jan - Dec 2013
Travel & Tourism Advertising was at peak during the last quarter i.e. Oct - Dec 2013 with 41% share of overall category advertising during Jan - Dec 2013
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MAM | Media And Advertising
All India Bakchod re-lives 90's era of Indian advertising
AIB has partnered with Snapdeal and has subtle mentions of the brand in the video.
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TELEVISION | TV Channels
It's a win again for Odisha’s Sarthak TV
 
REGULATORS | TRAI
Mobile usage shows increase in broadband subscribers between April-May
TELEVISION | TV Channels
Anurag Basu as third Judge on India's Best Cinestars Ki Khoj
 
TELEVISION | TV Channels
ET NOW to showcase Vodafone’s inspiring HR policies
 
TELEVISION | TV Channels
Big Magic Bihar & Jharkhand now available on Airtel Digital TV
 
MAM | Media And Advertising
Missed call from FB will accelerate digital engagement: Valerie R Wagoner
 
TELEVISION | TV Channels
Sony Six banks on FIFA finale to reach viewership target
 
TELEVISION | TV Channels
NewsX editor-in-chief Jehangir Pocha passes away
 
TELEVISION | TV Channels
Anurag Basu as third Judge on India's Best Cinestars Ki Khoj
 
TELEVISION | TV Channels
Kerala gets another News channel, TV New
 
MOVIES | Hindi
Finding Fanny trailer crosses two million views in two days
 
TELEVISION | TV Channels
ET NOW to showcase Vodafone's inspiring HR policies
 
 
- EC notice relates to Rs-16,924 ad: Ashok Chavan
  Source: Indian Express
   
- Social media lessons for brands as shampoo ad slip-up goes viral
Source: Live Mint
   
- Australia initiates AD duty investigation for galvanized steel from Vietnam and India
Source: Steel Guru
   
- Re-imposing service tax on online ads regressive, says IAMAI
- Advertising bylaws stalled as civic body fails to hold house meeting
Source: HT
   
- Crouching Jaguar ready to leap
Source: BS
   
- Exclusive - YouTube weighs funding efforts to boost premium content - sources
Source: In.reuters
   
- New players in deodorant market like Aira Sensual, MenClub shake up FMCG segment
- Football fever on its way to quell the cricket mania in India
Source: ET
   
- Abhishek and Aishwarya's new Prestige ads
Source: Pink Villa
 
- Food & Wine, Fortune Name the Most Innovative Women in Food
- NFL Exec Says Wearables Could Crack Second-Screen Advertising
- Hyundai's Daily Twitter Followers Spike 40% During World Cup
Source: Ad Week
   
- GlobalFoundries ad adds to IBM confusion
Source: Burlington Free Press
   
- BT Sport Ad Great for Liverpool Fans, Not so Much for Arsenal Supporters
Source: Bleacher Report
   
- Group backing Jones launches ad attacking Ducey
Source: Az Central
   
- Ad Astra: Post-Civil War years filled with clashes with Plains Indians
Source: Kansas
   
- Advertising signs campaign to boost High Street trade
Source: Get Surrey
   
- Twitter’s Strategy To Dominate Mobile Advertising Now Includes TapCommerce
Source: Small Biz Trends
   
- The Most Sexist Advertising Slogans Of All Time
Source: Think Progress
     
   
MOVIES | Hollywood
Woody Allen's comedy to open Cine Fan Summer Film Festival in Hong Kong
Cine Fan Summer International Film Festival to be held next month in Hong Kong will open with Woody Allen's Magic in the Moonlight and close with Chang Jung-chi's Partners in Crime.
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MOVIES | Hindi
Finding Fanny trailer crosses two million views in two days
The upcoming film features Arjun Kapoor, Deepika Padukone, Naseerudin Shah, Pankaj Kapur and Dimple Kapadia.
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