Television

Kerala gets another News channel, TV New

MUMBAI: Kerala is all set to get a new News channel, thanks to the affluent Malayali community in the Middle East. Real Video Impact, which is funded by four wealthy investors from the Middle East and the directors of the Kerala Chamber of Commerce and Industry, is launching Malayali News channel christened TV New from 14 July.

 

The launch day will see news and soft programmes with full-fledged reporting to begin within 15 days. The weekends will have feature shows such as musical programmes that will be youth as well as family oriented. News will focus on the Malayali community in the state and the NRIs with majority of it being political news. Apart from that, focus will also be on the economy and development of the state that will allow the younger generation to be more business oriented.

 

Broadcasting from Intelsat 17, the channel will be available to 80 per cent of Kerala through MSOs Asianet Cable Vision and Kerala Communicators Cable while DTH platforms are yet to be brought on board. Nearly Rs 15 crore to Rs 20 crore is being spent as carriage fees. 

 

The CEO and editor-in-chief of the channel is former Indiavision news editor Bhagath Chandrasekhar, who along with three others came up with an idea to launch the channel that focuses on positive news and nurture entrepreneurship. “The year 2004 saw the first News channel being launched in Kerala and now in 2014 we have the courage to start a new form of journalism,” he says.

 

Chandrasekhar is managing a team of 257 people. Reporters and camerapersons are placed in headquarters (HQ) Kochi with bureaus in Thiruvananthapuram, Calicut, Delhi, Mumbai, Chennai, Bengaluru, Dubai and Qatar. The HQ has a 12,000 square feet 360 degree studio with Panasonic 250 HD cameras. “We had started preparations in January 2013 and within a year the channel is going on air which is positive and assuring,” Chandrasekhar shares. The 19 bureaus also have live connectivity with the HQ with cameras and servers from Grass Valley.

 

Work is on to get advertisers on board but Chandrasekhar isn’t expecting any wonders. “We will approach advertisers with good ratings. We don’t expect that within a month or two we will conquer the market. But we will try to breakeven by the first year itself,” he says optimistically. He adds that the investment in the channel is to the tune of Rs 50 to Rs 60 crore.

 

The marketing campaign, for which approximately Rs 1 crore has been kept aside, is set to run for three months beginning from the launch day with special focus on Onam. The thrust will be on outdoor hoardings and transport buses with nearly 150 hoardings being booked all over Kerala of above 1000 square feet. Two newspapers and three to five magazines will be targeted immediately post launch.

 

As time processes, TV spots will be bought on a few national channels after a few months to target the Malayali diaspora in India as well as abroad. Radio spots too will be bought after a month to promote time-band based properties. The creatives for the same have been done by TV New creative head Sumesh Lal with the planning being executed by an in-house team.

 

“Though Kerala is a crowded market, we strongly believe that content is the king. We have a very energetic, talented, young, well informed and well groomed news team. And time and again we will evaluate our content,” says TV New VP sales and marketing Shine Leadit Joy. 

 

The current News channels in Malayalam are Indiavision, Asianet News, Manorama News, Mathrubhumi News, Reporter TV and People TV.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_25.jpg?itok=_2A3Ev9J
Powerpuff Girls: Over 30 brands partner with Cartoon Network

The revival of Cartoon Network’s enduring original franchise The Powerpuff Girls made a spectacular debut on TV screens across EMEA recently. Now, with the show delivering consistently great ratings and interest in the brand accelerating, Cartoon Network proudly details its comprehensive first...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_4.jpg?itok=a_JSVu5m
BARC India ropes in Nielsen's Jamie Kenny as DAM head

BARC India has appointed Jamie Kenney as the business head of its digital arm. The move is a part of BARC India’s plan of launching digital audience measurement in the country.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/TV9.jpg?itok=wNCSSNZG
TV9 network on sale; Zee group front-runner?

MUMBAI: Consolidation in the Indian news television business is but a foregone conclusion, thanks to the plethora of channels operating in the space. The only question is when and who.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1.jpg?itok=1qGZUh9d
Engaging content: Akbar Birbal folklore completes 500 episodes

Big Magic is all set to create a new benchmark with the completion of 500 episodes of its marquee show Har Mushkil Ka Hal Akbar Birbal.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Prannoy%20Roy.jpg?itok=O75DOjIQ
NDTV 24 x7 expands its presence in Singapore

New Delhi Television Limited (NDTV) on 26 September announced the launch of its flagship channel, 'NDTV 24x7', on Singtel in Singapore.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_26.jpg?itok=crzL0Kg-
Chrome week 38: English movies genre tops chart with 4.8 % OTS

The English movies genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis in six metros by registering an increase of 4.8 per cent. Movies Now was the leader with 49.6 per cent OTS in week 38.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/25/ipl800x800.jpg?itok=avJ0Q0ML
BCCI’s cricket media rights bonanza

MUMBAI: The Board of Control for Cricket in India (BCCI) has forecast that it is going to take home a whopping 60 per cent plus more media rights income from cricket in the financial year 2016-2017. The figure it has kept in its sights is Rs 1036.80 crore. In 2015-16, it had budgeted a figure of Rs...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1.jpg?itok=uUuTMLCE
Uri reaction: Zee considers dropping Pak shows from Zindagi

It makes sense, nationalism-wise. But, does it make sense, business-wise? An unexpected yet ideal tweet by media baron Subhash Chandra has catalysed a hot debate whether film actors from a hostile country should be allowed to earn millions working in the Indian film industry. His tweet follows in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/non-%20tv.jpg?itok=UVXFUvEj
Non-news temporary uplinking approvals in 15 days

NEW DELHI: Applications from all non-news (general entertainment) television companies for temporary uplinking permission from the Government should be made at least 15 days prior to the scheduled events.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories