Television

Synopsis of Travel & Tourism Advertising on TV during Jan - Dec 2013

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Highlights:

Travel & Tourism Advertising accounted for 78% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

Travel & Tourism Advertising was at peak during the last quarter i.e. Oct - Dec 2013 with 41% share of overall category advertising during Jan - Dec 2013

Ministry of Tourism of the top advertiser within Travel & Tourism Sector during Jan -Dec 2013 on TV followed by Earls Tourism Limited

Note:

The analysis is based on Ad Volume in Seconds

Travel & Tourism Advertising accounted for 78% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

Travel & Tourism Advertising was at peak during the last quarter i.e. Oct - Dec 2013 with 41% share of overall category advertising during Jan - Dec 2013

Travel and Tourism Advertising also witnessed growth during Quarter 3 in comparison with Quarter 1 & 2

Ministry of Tourism of the top advertiser within Travel & Tourism Sector during Jan -Dec 2013 on TV followed by Pearls Tourism Limited

Ashvini Khandekar

Manager - Communications

TAM Media Research Pvt. Ltd

9th Floor, Hincon House (Tower B)

247 Park, LBS Marg,

Vikhroli (West)

Mumbai – 400 083

India

Tel: +91 22 66531213

E-mail: ashvini.khandekar@tamindia.com

Website: www.tamindia.com

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